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Fashion was already "user-generated" long before the term even came up: What is currently "in fashion" is determined by people who buy and wear products of their own free will. Popular aesthetics that shape the sense of time are the result of diverse social negotiation processes. The cultural scientist Diana Weis examines the role that fashion plays as the basis for individual self-styling in social networks and asks whether the new fashion images also generate new people.
Review note on Süddeutsche Zeitung, August 5th, 2020
Reviewer Andrea Gnam has some complaints about this slim book by Diana Weis on digital fashion images. Even the only thesis put forward in the book - contemporary fashion lacks "innovation" - appears to the critic to be quite thin. When Weis then examines strategies of fashion labels and influencers in the further course, with all kinds of "theory particles" but including all explanations in the comments, the critic not only misses "historical classification", but also "conceptual clarity". To her displeasure, Gnam did not find any defects in the presentation of the history of photography and the lack of aspects such as sustainability or ideas for upcycling.Read the review at buecher.de
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