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Top 30: The most successful corporate blogs in German-speaking countries

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The most successful company blog in the German-speaking region is the Mercedes-Benz Passion Blog, the EURONICS trend blog takes second place, and the Ritter Sport blog comes third. The dpa subsidiary news aktuell and Faktenkontor have evaluated the most relevant corporate blogs from Germany, Austria and Switzerland. The analysis is based on the blogger relevance index from Faktenkontor. The database is around 2,000 blogs.

Company blogs from the automotive industry do best. With Mercedes (1st place), Opel (5th place), Audi (8th place) and Daimler (10th place), four automobile manufacturers made it into the top ten with their blogs. The EURONICS trend blog secured second place, but is the only corporate blog that made it into the top 30 from the consumer electronics sector. Third place went to a representative of the food industry:
Chocolate manufacturer Alfred Ritter with his blog for the Ritter Sport brand. This is also the only blog in its category in the top 30.

Also right at the top of the ranking: two company blogs from the tourism sector. The Berchtesgadener Land region with its blog of the same name was able to secure fourth place, the travel portal opodo sixth place.

Amazing: Several marketers who reach a rather smaller target group with their blogs made it into the top 30 of the most relevant corporate blogs: the Leipzig online marketing agency Projecter (7th place), the consultancy specializing in social media marketing Thomas Hutter (13th place) and the SEO provider SEO-united.de. Companies from the retail and fashion industry (OTTO, farbmix) and job agencies (HAYS, Manpower, Kununu) also performed successfully.

To analyze the most important company blogs in German-speaking countries, Faktenkontor has developed the Blogger Relevance Index. In addition, the visibility on the Internet, the backlinks, the social media networking and the blog activity of the last three months were taken into account. The evaluation is based on around 2,000 blogs that news aktuell and Faktenkontor have identified as important multipliers.

The 30 strongest corporate blogs in detail:

1. Mercedes-Benz Passion Blog http://blog.mercedes-benz-passion.com/ 2. EURONICS trend blog https://trendblog.euronics.de/ 3. Ritter Sport Blog https: //www.ritter-sport. de / blog / 4. Berchtesgadener Land Blog http://blog.berchtesgadener-land.com/ 5. Opel Blog http://www.opel-blog.com/ 6. opodo blog http: //www.opodo. de / blog / 7. Projecter Blog http://www.projecter.de/blog/ 8. Audi Blog https://blog.audi.de/ 9. Two for Fashion https://www.otto.de/twoforfashion / 10th Daimler blog https://blog.daimler.com/ 11thfarbenmix.de http://inspiration.farbenmix.de/ 12th Bavarian State Opera in the blog https://blog.staatsoper.de/ 13th Thomas Hutter's blog http://www.thomashutter.com/ 14. Tchibo blog http://blog.tchibo.com/ 15. Yello blog house https://www.yello.de/blog/ 16. HRS travel blog http: // www.hrs.de/hotel/unterwegs/ 17. SEO-united.de Blog https://www.seo-united.de/blog/ 18. DETAILdaily https://www.detail.de/blog/ 19. golf .de blogs http://www.golf.de/publish/panorama/blogs 20. Gastronomi e-magazine https://www.gastronomieguide.de/magazin/ 21. HAYS Recruiting experts https://blog.hays.de/ 22. JOBBLOG https://www.manpower.de/neuheiten/der-joblog/ 23 . ADAC blog https://adac-blog.de/ 24. Handelskraft http://www.handelskraft.de/ 25. voestalpine https://www.voestalpine.com/blog/de/ 26. Medizinfuchs blog https: / /www.medizinfuchs.de/blog/ 27. carpathia http://blog.carpathia.ch/ 28. Kununu Insights https://news.kununu.com/ 29. Nineteen72 https://neunzehn72.de/ 30. TUI .at blog http://blog.tui.at

Database: approx. 2,000 blogs from German-speaking countries

Period of investigation: November 2017 to January 2018

Research method: Blogger relevance index:

About news aktuell:

With its three strong brands ots, zimpel and studio, the dpa subsidiary news aktuell makes communication between companies and organizations better and more successful. The ots network creates reach and visibility for PR content. The PR software zimpel offers quality contacts for directly addressing journalists. The production service studio creates effective content and brings company stories to life. news aktuell has been on the market since 1989 and employs over 135 people. The company is based in Hamburg. Other locations are Berlin, Frankfurt, Munich and Düsseldorf.

Inquiries & contact:

news aktuell GmbH
Janina from Jhering
Deputy Head of Corporate Communications
Phone: +49 40/4113 - 32598
[email protected]