What do you think about fashion today

The fashion world then and now - what has changed?

The fashion world has undergone extensive changes over the past few decades. New trends kept coming and going. What is still the big hit today may be forgotten tomorrow. We lead through the decades with a look at the changes and various curiosities.

Womenswear

As a woman, you may think more often that you don't want to walk around like your grandma or mother. You don't have to either, because luckily (or in some cases maybe unfortunately) the world of women's fashion has changed a lot in the past few decades.

Cuts

Let's start with the cuts. These have changed again and again. Both in the 20s and 30s, the cuts were kept simple but still quite open-hearted. That was new at the time - for the first time citizens away from the nobility were able to enjoy themselves in salons and other entertainment establishments; suddenly there was "free time" to enjoy. This was also reflected in fashion.
In the 1940s, on the other hand, the cuts became less revealing. But that was less due to stylistic sensibility than to the scarcity of fabrics.
Another consequence of the shortage: the clothes were cut tighter. Less fabric, less space in the clothes - sounds pretty logical. This often resulted in a box-shaped look, of which the pencil skirt, among other things, plays a large part. It's still popular today and can be worn in a number of different ways. Maybe you are closer to your grandma's clothes than you think, and still very trendy.
Let's jump a decade further: In the 60s, a lot was cut more tightly again. A well-known example is the mini skirt. On the other hand, the cuts became wider, the fashion designers discovered something for themselves from your math class, namely the trapezoidal shape.

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In the 70s, hot pants were also particularly popular, a kind of further development of the mini skirt. The bell-bottoms are also unforgettable. This cut was developed and worn at the end of the 60s, but it played a role especially in the 70s.
In the 80s, on the other hand, the V-shape was popular. The cuts became wider, bolder and at the same time looser. Women emphasized their shoulders with sewn-in pads or voluminous sleeves.
The fashion of the 90s was also characterized by generous cuts, but the clothes of young people were kept rather short and revealing.

Colours

In the summer months of the 30s, people interested in fashion actually wore light colors, for example a light blue or white. In the 1940s, like fabrics, colors were also limited: clothing was kept in different variants of gray, blue, green or brown.
It got more colorful in the 60s. Striking, wild and bright colors and patterns dominated here. In general, provocation in the fashion sector has played an extraordinarily large role in this decade. This continued cheerfully into the 70s.

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It was similarly colorful in terms of fashion in the 80s. In this decade, however, the colors have been combined even more noticeably. A bright red or baby blue were not uncommon. But even today, bright colors for women's fashion are back in fashion. These include:
- red
- pink
- yellow
- different shades of blue

Sizes

The sizes have also evolved in some ways. Not just the dimensions themselves, but also the way of wearing them. In the 80s, for example, it was really hip to walk around in clothes that were clearly too big (curiously, leggings, i.e. the exact opposite, also played a major role in this fashion decade).
So that the sizes also fit the people of the time, measurements are carried out again and again that result in average values ​​and thus provide a basis for new clothing sizes. Because the average body size has also changed over the decades. An adjustment makes perfect sense: after all, the fashion labels want their collections to fit well.
The chest circumference plays a special role in the measurements of women. Corresponding measurements were carried out both in the 90s and again later in 2007 and 2008, this time as part of the “SizeGermany” project.
Based on the results, manufacturers were able to adapt to changes and adapt their production. For some years now, special (intermediate) sizes have increasingly played a role. This includes:

- general oversizes
- Tall (for particularly tall women with long legs)
- Petit (for small women)

Great news for you, if you are a woman: You are sure to find something that suits you without having to walk around in high water trousers or sew the hems as you used to. The designers come up with a few things, especially for smaller women, to help them achieve a good look. Certain patterns are particularly beneficial or tricks can be used to emphasize the waist. But a V-neck can also play a decisive role and thus make a difference in the look.
There are similar tricks for the plus sizes. Above all, a wide cut plays a role here. The monochrome look, i.e. dressing in a single color, also creates effects that you might not have expected at all. In terms of size, individuality plays an important role in women's fashion today: Cheers to the designers!

Curiosities

There have been quite a few curiosities in women's fashion over the years. The 60s brought about the so-called space-age fashion. It was developed by designers Pierre Cardin and Paco Rabanne, among others. For example, the metallic dress, which was made of aluminum, was created. Sounds uncomfortable, doesn't it?
This detail was briefly mentioned before: the shoulder pad. It appeared for the first time in the 30s and 40s, and in the 80s and 90s it experienced a brilliant revival with particularly pronounced forms. An accentuated shoulder is also currently in vogue.

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Menswear

It continues with a look at men's fashion. Here, too, a lot has happened in terms of fashion in the last few decades. After all, when you're a young man it's hard to imagine walking around like your grandpa was when he was young, right?

Cuts

While at the beginning of the 1920s men's trousers were cut tightly and designed to be symmetrical in the shape of an hourglass, that changed at the end of the decade. The pants grew wider.
This continued in the 30s and 40s, although from the 30s onwards a certain sportiness and nonchalance was the order of the day. Perhaps your grandparents can still remember this if they had an eye for fashion as a child.
In the 1950s, on the other hand, either elegant suits or more casual fashion played a role. The sleeves of the typical polo shirts were cut tightly, but there were also other models as alternatives. In a nutshell: Pretty versatile, maybe even undecided.
In the 1960s, the suits were cut tighter and emphasized the figure. For men, turtlenecks and shirts with V-necks were also in. In the 1970s, men also wore the well-known bell-bottoms. Overall, the cuts became a bit more casual, but still remained elegant.
In the 80s, too, designers focused on casual cuts for men's fashion. However, now less elegant, more sporty. The 90s produced one thing above all in men's fashion: the legendary baggy pants. Jeans have never been cut so wide and deep before.
The trend continued well into the 2000s. The inspiration for this came from American prisons. Curious: The pants not only have friends, wearing them was later even banned in some places in the USA and punished with fines or imprisonment.

Colours

In terms of color, the 20s and 30s were very similar. The suits that the gentlemen wore at the time were more muted colors such as:
- Gray
- brown
- Black

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Even in the 1940s, men's fashion was kept simple in color. In the 50s there was finally a little more courage to colorful shades: The blue of the jeans that was coming into fashion now gave men a little more color. Stripes and light colors gave them a new look in the 1960s.
The wild 70s: The men styled brightly colored suits in bright colors such as orange, green or blue rather conspicuously. While these were mostly designed in one color, the shirts were given flashy patterns. The main thing that could be noticed was the motto.
The colors became even brighter in the 80s. Pink or pink, a shrill yellow, baby blue - fashion (from today's perspective) did not stop at any sin. You can marvel at this particularly impressively using old Modern Talking videos, for example.

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The colorful trend continued in the 90s and increasingly developed in the direction of flashy. For example, tie-dye shirts and neon colors were often worn. It couldn't be more colorful. The trend colors for men are also bright this decade. These include:
- gray-blue
- purple
- rose
- yellow

Sizes

The men's sizes are similar to that of women. They are also measured again and again in order to make adjustments to the current requirements. Large sizes in particular are becoming increasingly important.
For example, in addition to the surveys already mentioned, there was a research project by the Hohenstein Institute in 2013. The point: comfort for XXL men. Only logical: why not plus-size fashion for men too?
But clothing not only for obese people, but also for tall men is becoming more important. This can already be seen from the fact that men (similar to women) have grown a lot taller on average over the past 100 years. So what your great-grandpa wore would most likely be too small for you today, if you are a man.

Curiosities

One of the curiosities in men's fashion is something that was trendy in the 80s and is currently on the rise again, at least for some: tracksuits in bright colors. Adidas in particular brought such models to men in the truest sense of the word. The suits were made of balloon silk in the 80s. The sporty outfits also attracted even more attention if they had the typical neon look.

Sportswear

Maybe you do sports in your free time? Then you've probably asked yourself how sports and training clothing, such as a jersey, has developed over the past few decades.

Jerseys

In the 19th century, for example at the Olympic Games, there was no uniform sportswear. Back then, the jerseys were mostly made of cotton. Between the 30s and 60s of the last century, innovative fabrics such as spandex or polyester ensured that clothing for athletes changed significantly.
When you buy a jersey these days, you are spoiled a lot, because in many cases it is, among other things:
- robust
- breathable
- elastic
- comfortable to wear
- light

In short: your jersey is almost a high-tech item of clothing, in which the textile industry makes sure that everything is given to comfortably play sport.

Shoes

Similar to the jerseys, the sports shoes have developed a lot. However, they play a far greater role in society, as they are no longer only worn during training, but also in completely different life situations.
At the beginning of the last century, chucks were used as sports shoes. The most important innovation came in the 80s: a technology to dampen the occurrence. On the one hand, this makes it easier to perform well, and on the other hand, it is easy on the bones and joints, especially in sports like running.

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So an extremely sensible development, which, however, has disadvantages as well as advantages. Other areas could also benefit: football boots, for example, have become lighter over the years. So you can assume that kicking will be easier for you than your father or grandfather.

accessories

Clothes are a part of fashion. But like everywhere in life, the details are important. In fashion, it's accessories. Watches, caps, hats, bags and so on.

Clocks

Because wristwatches have also changed over time. In the 20s and 30s angular designs were popular, in the 40s pilot watches. In the 50s, the manufacturer Rolex developed the Submariner, which not only came with a leather strap, but also in other versions with a silver look.

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In the 70s, on the other hand, digital watches became popular for the first time, and this continued with some ups and downs over the next few decades. During the 80s, colorful designs such as the playful models from Swatch were popular to match clothing. This was made of plastic, also a novelty.
The 90s were marked by a resurgence of mechanical watches, which impressed with an old-school look. In the 2000s and 2010s, the watches became larger, and the wearer was also able to take a look at the mechanics, as they were increasingly open.

Hats

In the 20s the hats had to be tight, in the 30s they got more of a traditional costume. A little later came the 50s and revolutionized hat fashion with a strong dose of colored paint.
Most importantly, during the 1960s, hats had to be big and eye-catching: hardly surprising, as this went with the rest of fashion. In the 70s, hats lost their meaning, apart from leather cowboy hats, which were increasingly seen.
The hatless trend continued throughout the 80s and 90s, with a few exceptions. Between 1980 and 1989, they were mainly worn by very wealthy people. In the 90s, the hip-hop movement made the baseball cap fashionable: Not a hat in the strict sense of the word, but at least something on the heads of the masses.

Shoe fashion

Shoes are at least as important for an outfit as clothes. The right shoe can round off a look, and an unsuitable model can destroy everything. So it's no wonder that this part of fashion has changed again and again.
During the 20s and 30s, women's shoes were given different shapes of heels, and between 1930 and 1940, more pointed designs became fashionable. That did not last long, apparently even then some trends were abandoned fairly quickly: The 50s produced round models. So a constant change.
The following two decades were mainly characterized by the fact that footwear became increasingly colorful. For the world of shoes, higher, faster, further means more colorful, shrillier, more conspicuous. So it goes with the rest. In the 70s, platform heels were also in fashion, in the 80s again cowboy boots, especially for men.

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Cowboys were probably an important topic in general: in the 70s with hats, in the following decade with shoes. During the era of the 1970s, shoe designers also relied on a good dose of provocation in the form of over-the-knee boots.
Some of you probably know Doc Martens shoes - the iconic comfortable and robust boots stand for the brand. Although they were already in 1945 by Dr. Klaus Martens, but only got a really big hype in the 80s, which continues to this day.
The 90s brought back platform shoes in the form of the well-known Buffalos. In such models, the platform often extended over the entire shoe. One shoe went under: the sneaker. It became socially hip in the 80s and 90s and has been worn away from the sports field ever since. Today a real culture has developed around the sneaker.

Conclusion

Fashion has changed rapidly over the past 100 years. Some things are repeated, for example changes to a wide or narrow cut. You can be sure: some of the trends described here will come back at some point, even if you think that's impossible.