How should LinkedIn react to Google Hire
13 tips for the perfect profile on Xing, LinkedIn and Co.
How to convince with your profile on Xing, LinkedIn and Co.
The fact that you have set up a profile with a career network does not automatically mean that employers will also become aware of you. Rather, it is important to observe a few rules with which you have a good chance of piquing the interest of companies. So you can also convince with the one-click application.
- Decide on a suitable network.
The best-known career networks are certainly Xing and LinkedIn. And you don't make a mistake when you create a profile on the two portals, because companies of all industries and sizes are on the move. In addition, there are career networks that are smaller but are more specifically aimed at certain target groups, for example:
- European Creative Business Network
- Association for Women in Management (FIM)
- Digital Media Women (DMW)
In any case, you should also check whether your industry has its own career network on which you can create a profile. The advantage: you can find companies more easily - and vice versa.
- Use the various functions of the network.
Modern career networks offer their users numerous different functions that are constantly updated and expanded. So when you create a profile for yourself, make sure that you fill in all the fields that are relevant to you and your job. For example, do you have the opportunity to choose keywords for yourself and your job? Then you should think about it in detail and make sure to use this option. Because this way employers can find you even better. Half-heartedly filled out profiles with little information have a deterrent effect on HR managers and usually do not lead to success.
- Differentiate yourself from others.
No company wants to read trite phrases or a lot of generalities on profile pages. Rather emphasize your individuality and ask yourself the question when creating your profile: “What sets me apart from other applicants? How can I convince interested companies? ”Have you completed important advanced training courses, gained a lot of professional experience or specialized in a certain area? Then by all means highlight this!
- Pay attention to correct spelling and good wording.
No matter how exciting the content of your profile is, it is an absolute no-go for HR professionals if it is full of spelling mistakes. So pay attention to correct spelling and, if in doubt, have a second person read the profile. Also, check that your wording is understandable. Long, nested sentences that you may have to read twice rarely go down well with employers. Here, too, it can help if an external person reads the profile in order to make suggestions for improvement, if necessary.
- Always keep your profile up to date.
Take a look at your profile from time to time and check whether your information is still up to date. Because when HR managers notice that this is not the case, they quickly think that you are no longer active and that there is no longer any interest. Or companies that no longer suit you will contact you if your industry interests have changed.
- Choose a professional photo for your profile.
The profile picture is one of the first things a recruiter sees when they click on your profile. You should therefore opt for a professional and serious picture. Recreational shots are taboo! Also, be sure to choose a picture in which you smile openly and kindly. After all, you want to welcome visitors to your profile page with your photo.
- Fill in any gaps on your resume.
You should avoid gaps in your résumé in your application documents - and this also applies to profiles on career portals. Because they raise questions and appear opaque. So don't show the courage to leave a gap here! Try to state the reason for the gap and at the same time make it understandable. So instead of writing “04/2019 - 07/2019: Unemployed”, choose a formulation like “04/2019 - 07/2019: Further training in area XY”. But always stick to the truth!
- Write a short description for yourself.
Many career networks offer the opportunity to post a brief description. You can use it to give a positive first impression, for example by describing your current job or by naming your highest educational qualification. The following applies here: Make companies curious about yourself and convince them with strong arguments.
- Create a portfolio.
If the career portal gives you the opportunity, you should definitely create a portfolio. This option is particularly useful for creative professions, because it not only allows you to go into more detail about yourself, you can also use the portfolio to include work samples in it.
- Present your hobbies and interests wisely.
Imagine you are a craftsman and you want to get a job as a carpenter. Then you should also mention selected hobbies and interests in your profile to draw attention to the fact that the craft is your passion and that you are physically up to the demands of the job. For example, you can state that you enjoy playing soccer, drawing or doing DIY as hobbies. Because that shows that you are fit and creative and that you are even involved in the trade outside of your job. Here, too, one should stick to truthful information. Just think about suitable interests for a while - you are sure to come up with some too.
- Network with other members on Xing and LinkedIn.
Join professionally relevant groups and network! Because this is visible on your profile and you show interest in certain topics and industry colleagues. This not only makes a good impression on companies, but also helps you personally. You always stay up to date and can exchange experiences and co. With colleagues.
- Let me recommend you.
On some career networks you can be recommended by colleagues or companies. So feel free to ask old jobs to write you a short, positive review - that makes a very good impression on potential future employers. Because of course you can praise yourself and your own work on your profile in the highest tones. But when colleagues and employers confirm this, it is a real argument for HR managers to choose you.
- Respond to questions.
Could you arouse a company's interest? Congratulations! Your profile has brought you a step closer to your new dream job. But that's not all. If a recruiter writes to you proactively or responds to your one-click application, he will usually ask for additional documents. You should always have this to hand, for example as a PDF on your smartphone or PC, so that you can respond to the demand as quickly as possible.
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