What are the new startups in 2019
This is the startup year 2019: Industry insiders look into the crystal ball
Self-driving cars on the streets of the USA, state AI in China, private spaceships in orbit - the wheel of technological innovation is turning ever faster. In all likelihood, this will continue after 2019, and Austrian startups, founders, companies and developers will also want to play a part. That's why Trending Topics asked industry representatives what to expect next in their verticals:
“2019 will be a great year to start up. We will see many long-standing startup employees who will contribute their valuable know-how as co-founders of new ventures - often together with really ambitious people from completely different areas who are entrepreneurially active because they want to tackle central social problems. In Austrian politics there will finally be an awakening next year - the European tech sector is growing 5 times faster than the rest of the economy and such a number will no longer be ignored or downplayed in location politics. "
– Markus Raunig, Austrian Startups
“Due to the increasingly noticeable shortage of skilled workers, opportunities to address passive job seekers will gain in importance. Firstly, this includes actively addressing candidates via internal and external résumé databases (active sourcing). Second, of course, social media marketing should not be forgotten in this context - a way of addressing passive job seekers via job ads in the news feed of social networks (Facebook, Instagram, LinkedIn, Xing, etc.). At the same time, it is becoming increasingly important to stay in contact with exciting candidates in the long term and to provide them with interesting news about the company. In the field of practitioners, the topics of candidate relationship management based on customer relationship management (CRM) and talent pool management will become even more important in the coming year.
In addition to AI and VR, the topic of middleware is becoming important technologically. While this is not a "sexy" topic, it is a way to resolve a major pain for a large number of HR managers who have to work with many different tools. The aim is to give HR managers the opportunity to use the best software in every area and still have all information flow together in the core HR system. "
– Daniel Laiminger, HR Tech Hub Vienna
After the founding of the Digital Asset Association Austria (DAAA) and the presentation in the course of Fintech Week 2018 at the BMF, the board of directors set the structures, goals and the timetable for the coming year. In addition to the goal of networking locally with companies, startups and authorities as well as internationally, for example with the European Blockchain Federation, the DAAA will participate in the first events and discussions and proactively promote ongoing exchange among all stakeholders.
For the first half of 2018, the following topics were set as the focus of work: STOs and their increasing importance, the 5th Anti-Money Laundering Directive and its effects on digital assets, as well as the focus on taxes in the crypto-economy. In addition, the establishment of a knowledge database to bundle the relevant know-how is being started. In February (probably on February 12, 2019) the first DAAA event on the general topic of "STOs - the next big thing" will take place with Prof. Afred Taudes, the initiator of the Austrian Blockchain Center and head of the Institute for Crypto-Economics at the Vienna University of Economics and Business. In addition, the representatives of the DAAA are constantly available for discussions and events as contact persons on topics relating to digital assets. "
- Chris Miess, Digital Asset Association Austria
"Collaboration, digitization and financing - these are the three big topics that the social entrepreneurship sector will deal with in 2019. The major social challenges, from the climate crisis to integration and education, can only be solved together - from initiatives such as “Bildünger” to SENA, a lot will develop in the direction of a so-called “Collective Impact” in the next year.
In addition, only a few deal with the potential of digitization for solving social challenges - many see social and digital as an immovable pair of opposites. Possibly a mistake if only because there is almost no startup financing without a digital business idea, which brings us to the third top topic in 2019: financing. Here Austria is currently in the process of oversleeping the EU's exciting financial instruments for social business. This requires smart framework conditions, committed politics and a strong community that demands them. "
– Walburga Froehlich & Bernhard Hofer, Social Entrepreneurship Network Austria
“The problem of the lack of skilled workers will become more acute, which is why alternative strategies for accessing talent are becoming increasingly important - for example through nearshoring, new recruiting channels, train-on-the-job or partnerships. The topic of AI will reach the public. Now is an important time to go public with positive use cases. Otherwise the boulevard will dictate the discussion.
New techniques such as GANs & Reinforcement Learning will find widespread use and open up completely new application possibilities. As far as startups in Austria are concerned, two trends are currently emerging: on the one hand, highly specialized AI deep tech startups that develop new methods equipped with large investments, and on the other hand, applied AI startups that scale an already market-ready solution as quickly as possible.
On the government side, 2019 will be the AI year - both in terms of more targeted funding and on the part of the AI strategy, which still needs a big leap from paper tiger to action with a bite. All players from the ecosystem are called upon to help shape and contribute. "
- Clemens Wasner, AI Austria
“While FinTech in the USA is moving towards the maturity phase, which is characterized by cooperation with incumbents, the purchase of Challenger Banks (M&A), IPOs from established FinTechs, scaling and, above all, a lot of funding, we are in growth in Europe -Phase. In Austria in particular, there is a clear trend towards start-ups and / or establishment. Banks / incumbents are slowly but surely venturing into the FinTech scene and are looking for creative solutions, which could be clearly seen at the F10Hackathon during Fintechweek Vienna 2018 through specific challenges from e.g. Bawag. In my opinion, more is currently being invested in product features per se than in scaling and marketing. Above all, products such as Seasonax, cashpresso, baningo, kompany, Bitpanda, wikifolio etc. attract attention. "
- Patrick Pöschl, Fintech Austria
“In the volatile global games market, it is difficult to predict or see something in the longer term. How do you dance after “Battle Royale”? What does Epic's new PC games store mean for indie developers? When does Billa sponsor an eSports team? What influence will which influencers have? Will the "Oculus Quest" alleviate skepticism towards VR games? How can a game succeed in the Chinese market that currently generates 25% of global sales? Can game based learning establish itself in the cumbersome school system? What do the general attention for AI and cloud computing mean for the games industry? Where exactly is the center of society? There will be answers (possibly) in 2019.
In the meantime, everything is being developed in all areas in this country: broad-based, sustainably growing GmbHs, enthusiasts who put everything on one card, visionary project teams, idealistic hobbyists, committed community builders, and (we are in Austria!) Narrow-minded blenders. "
- Jogi Neufeld, Subotron
"The following focus areas will accompany us and the legal tech companies in 2019: Law is based on language and laws. The analysis of this language, the interpretation and research are of great importance for the practice of the legal professions. Further topics are the digitization of transactions (data analysis, e.g. due diligence processes; transaction tools), standardization options for legal advice, legal firm management: simplification and standardization of processes / process management (KYC checks, compliance, etc.), digitization of court proceedings (litigation) , Cybersecurity for the legal area. Innovation often arises “out of the box”. That is why we are specifically looking for solutions in 2019 that we have not yet thought of. We are already looking forward to new approaches.
Cooperation with existing and future legal hubs in Europe / worldwide (e.g. London) and universities are currently being developed in order to broaden legal tech in Europe and give it visibility. "
- Sophie Martinetz, Legal Tech Hub Vienna
“Next year, a lot will show up in the mobility sector. Tesla will then bring its Model 3 to Germany and Austria and put even more pressure on European automakers. After the first electric SUVs, these will also respond with cheaper electric cars for the masses - for consumers who want to switch from combustion to electric, the options will multiply.
But it will not only be about buying, but above all about lending. Daimler (Car2go) and BMW (DriveNow) will push ahead with the merger of their car sharing services approved by the EU Commission in order to create a strong European player against Waymo, Uber and Co. New opportunities are opening up for startups because they will be able to display the car sharing services from Daimler and BMW in their services via APIs. They will also be able to have their mobility services listed in Daimler's moovel mobility app.
The race for the best e-scooter service will be decided in Vienna. There are now 4 providers in the Austrian capital - Lime, Bird, Tier and Wind - and not everyone will survive 2019. Uber already has ambitions to buy an e-scooter sharer. The wild growth in 2018 will lead to a market consolidation in 2019. "
- Jakob Steinschaden, Trending Topics
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