Bloomberg is necessary for investment

Bloomberg and the "Super Tuesday" : Sometimes money stinks after all

Money makes the world go round. This is especially true in the United States, according to a widely held prejudice. It is there that the super-rich, unrestrained and cunning, buy posts, offices, influence and laws. With their huge networks they cover the country, force idealists to surrender and ennoble it with the supposedly Christian message that power and economic success are the signs of a godly life. In this way, the wealthy immunize themselves against debates of envy. So far, so flat. The reality is sometimes different.

At Michael Bloomberg, numbers speak louder than words. The ex-mayor of New York, one of the richest men in the world, had spent just under half a billion dollars - 464 million to be precise - in the months of December and January alone on his candidacy for the presidential candidacy of the US Democrats. For those who want it even more vividly: In January it was 220 million, that's 7 million a day, 300,000 an hour, 5,000 a minute and $ 82 a second.

Bloomberg's net worth is estimated at sixty billion dollars. He flooded the country with an ad campaign. He bought a commercial at the Super Bowl. He let influencers advertise himself on social media. Last Sunday he allowed himself a three-minute advertising time on the national channels NBC and CBS and addressed the American public with a kind of "speech to the nation". He pays high salaries to his team's 2,000 employees in 43 states. He was present between Massachusetts and California. And his main argument has always been: The well-oiled machinery of Donald Trump and the Republicans can only be defeated on November 3rd with a lot of money.

[With the newsletter "Twenty / Twenty" our US quintet Christoph von Marschall, Anna Sauerbrey, Juliane Schäuble, Malte Lehming and Tilman Schröter accompanies you every Thursday on the way to the presidential election. You can register for free here: tagesspiegel.de/twentytwenty]

On Super Tuesday, the most important day of the primaries, Bloomberg had hoped that its investments would pay off. The result? After all, he got five delegates from American Samoa - 1991 delegates are required to be nominated as a candidate. By early Wednesday morning, the five delegates had turned into 44, but by then Joe Biden was already at 453 and Bernie Sanders at 382.

Bloomberg made a mistake. His plan was to present himself as a doer and pragmatist with the issues of climate protection, stricter gun laws and health reform. In terms of content, he wanted to dock with the hearts of the Democrats. His patronage should cover the black spots in his biography - his sexist comments, the confidentiality agreements he had signed, the preventive mass arrests of innocent people (stop-and-frisk) during his tenure in New York.

Fortunately, the plan failed. In a duel between Bloomberg and Trump, two politicians with highly questionable characters would have faced each other - and still represented the country: Bloomberg the Democrats, Trump the Republicans. Billionaire versus billionaire, sexist versus sexist.

Bloomberg's embarrassment not only corrects many assumptions about the viability of politics, but also proves that election propaganda can be seen through. A blender was shown its limits. If the trend continues, America’s Democrats have a pretty good chance on November 3rd.

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