Where should I buy my domain name

Domain assigned? How to buy desired addresses directly from the owner

“First come, first served.” The procedure for registering domains is simple, but together with the low domain prices it leads to an increase Shortage of concise web addresses. This is still felt by website operators despite the expansion of the namespace to include numerous new top-level domains. One reason for this is the enormous expansion of the global Internet offering. More and more entrepreneurs see their opportunities in online business. Attractive domains are therefore sold out quickly. But there is not a website behind every assigned domain. Web addresses are a popular commodity. And so there are numerous Domain dealers on the net, which register promising word combinations under the most popular TLDs as a precaution, in order to later sell them profitably. Is yours too Desired domain already occupied? Then identify the owner and submit an offer to them.

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Six steps to the domain of your choice

Do you have a concept for a promising online project, but the right domain of your choice is already occupied? In this case, you often only have the option the assigned domain to buy. Our six-step guide shows you how to do this.

1. Find the domain owner

In order to buy a given domain, you must first determine the current owner. There are two different paths open to interested parties. If a website is displayed under the desired domain, that gives imprint Notes on the user of the web address. However, domain registration is not always done with the intent of active use. Domain dealers often secure coveted web addresses for themselves in order to sell them profitably to website operators. Such web addresses usually lead to improvised landing pages, which inform visitors that the domain is for sale, or redirect them to advertising-optimized parking pages. Alternatively, interested parties have the option of the Whois database the responsible domain name registry to find the owner of a domain. Each domain administration agency is obliged to keep a central register in which the Domain owner contact information (Holder) and an administrative contact person (Admin-C) are stored. These Whois databases are publicly accessible and can be viewed via a free domain query. The Whois service for domains in the namespace .de is available on the website of the German Network Information Centers (DENIC) to disposal. You can call up entries for other top-level domains using the IONOS domain query.

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2. Calculate the budget

There are usually costs associated with taking over a domain. Before you contact the holder, it is therefore important to determine your budget and estimate the value of the desired domain. Find out which business model the domain owner is pursuing with the web address and how profitable it is. If a domain is an online shop with a lot of visitors, you will usually have significantly higher costs than parked domains that only generate advertising income. Assess the market potential and usability of the web address and find out about the SEO status. Does the domain rank on relevant keywords in the search engine? Do you have a backlink profile? And what is the quality of incoming links from other websites? Common SEO tools such as SISTRIX, Searchmetrics or Ahrefs help you to assess the importance of a domain for the search engine. Use this information to develop an asking price and determine the maximum amount you want to invest.

3. Express purchase intention

If you have decided on the basis of your research to make an offer to the owner of your desired domain, make sure that your appearance is serious and get in touch with the right contact person. E-mails sent to the general contact address of a website run the risk of being ignored or disappearing into a spam folder. Use your research opportunities to reach managing directors or domain investors and Submit your offer directly to a decision maker. It is advisable to contact us for the first time without a specific offer. Express your interest in the domain and ask about a possible sales price.

4. Initiate price negotiations

Price negotiations are a sensitive issue. This also applies to domain trading. Make sure you have room to negotiate by setting your first bid well below your limit. But don't lose sight of the domain's value. Research in advance pays off here. If your bid is too low, your negotiating partner may feel offended. If you bid too much, you will lose more money than necessary. Please note that you not only have to pay the transfer fee for the change of owner, but also bear the running costs for the domain in the future. The purchase price of an occupied domain is not subject to any restrictions, so popular combinations of domain names and top-level domains can change hands for several hundred thousand euros.

5. Complete the domain sale

If you have succeeded in agreeing on a realistic transfer fee with your negotiating partner, the following applies Record details of the transfer in writing. You can find a free sample contract for domain trading, for example, at domain-recht.de. Such a sales contract should contain the exact domain name and the transfer fee in addition to the two contracting parties. In addition, it is advisable to record how and by when the purchase price is to be paid and under what circumstances the transfer is considered complete (usually as soon as you are entered as the new owner in the whois database of the responsible registry). Alternatively, the purchase can be processed through a third party. A corresponding service is provided by various Domain trading venues offered on the Internet.

6. Transfer the domain

The final step of the domain transfer is the official one Change of ownership at the responsible registry. The current owner gives up his user rights so that you can take his place. In detail, this means that the existing domain contract will be terminated and you will conclude a new one with the administrative office. This is done either in the form of a Change of ownership request via the provider of the previous domain owner or as part of a provider change to a provider of your choice. In this case one speaks of a Domain transfer. More information on changing ownership of a .de-Domain is available from DENIC for you.

The following short article by BBC shows how domain trading works and how so-called “domainers” earn millions with it.

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