What is search advertising
Search engine advertising, SEA or search engine advertising simply explained
What is search advertising? What is SEA or Search Engine Advertising?
Search engine advertising (English: Search engine advertising short SEA) is part of the Search engine marketing. The Search engine advertising includes advertisements (text ads) in search engines such as Google, Yandex, Baidu, Oath (Yahoo) and Bing. The campaigns are controlled based on booked keywords.
Overview: Search Engine Marketing (SEM)
Search engine advertising or. Search engine advertising is also equated with by experts in German-speaking countries SEMwhich is not entirely correct according to the official definition. SEM is the abbreviation for Search Engine Marketing in German Search engine marketingwhich the sub-areas SEO and SEA includes.
SEA is also known as Search engine advertising, Keyword advertising or Sponsored links denotes and stands for the placing of text ads in search engines. In addition to the topic-related switching via keywords is also regional SEA possible via location-based placement of text ads at campaign level.
In addition, some further explanations in a guest post (definition dispute about SEM, search engine advertising and SEA) at t3n:
The term SEM stands for Search Engine Marketing So in German search engine marketing. If you look at the definition of the term marketing, then advertising is only a sub-area and thus the equation marketing = advertising would not be correct. Accordingly, the equation search engine advertising = search engine marketing cannot be entirely correct.
If you are now looking for an offline counterpart to SEO or search engine optimization, you can see similarities to PR work. And PR, in the broadest sense, is part of marketing. So why shouldn't SEO be part of search engine marketing?
Search engine advertising as a pull marketing method
Just like search engine optimization (SEO), SEA is a pull marketing method.
SEA Search Engine Advertsing
Search engine shares worldwide
Search engine shares USA
Search engine shares in Germany
The system Google Adsof the search engine provider that can almost be described as a monopoly with a market share of over 90% in German-speaking countries Google is the prototype and mandatory system. With regard to the German-speaking area, the systems of e.g. Yahoo rather a supporting role. You will see how Bing stands up against the overwhelming competitor Google can claim.
In addition to Google search, the Google search network includes platforms such as T-Online, Web.de, Chip Online, OnVista, Focus Online etc. Yahoo, AltaVista, GMX, RTL-Gruppe etc.
It also offers Google Display Network the possibility Text ads, Image banner, Display Ads and even Video Ads To place thematically via the Ads system on various small to medium-sized niche websites, but also on large websites. Since this goes beyond the search engines, this form of advertising is more likely to be classified as bannering or PPC advertising.
Oath Advertising Solutions
Oath formerly Yahoo is the third most popular search engine in the US and worldwide. The associated advertising system is Oath Advertising Solutions.
Bing is the third most popular search engine in the US and worldwide. The associated advertising system is Bing Ads.
Yandex Direct and Baidu Tuiguang
Baidu is the most popular search engine for the Chinese market. The associated advertising system is Baidu Tuiguang. Yandex is the most popular search engine in Russia. The associated advertising system is Yandex direct.
Frequently asked questions about search engine advertising (SEA)
What billing models are there for search engine advertising?
Search engine advertising, SEA or search engine advertising is usually billed on the basis of cost per click or pay per click (PPC).
Which providers are there for search engine advertising?
With Google, Bing, Oath (Yahoo), Yandex and Baidu, there is a multitude of providers for sum machine advertising. Google as a search engine has an average global market share of over 80%. In Germany, Google's market share is over 90%. Accordingly, Google Ads is by far the most influential SEA system.
Blog article on the subject
All Google certificates at a glanceSince there is unfortunately no current and complete summary that summarizes all Google certificates, the following article should give an overview. Which Google certificates are currently available? What do you have to do or show to receive it? For which areas does Google offer certifications ... View article
How to develop an online marketing strategyModern online marketing requires a holistic and multi-level online marketing strategy that is based on the products, target groups and their customer journey. Here are some thoughts on this ... Differentiating Between Online Marketing Strategy and Tactics Before we dive deeper into th ... View Article
How do you find a really good SEA / AdWords agency?If you have decided to outsource AdWords management to an external AdWords agency due to a lack of time or personnel capacities, a lack of know-how or other reasons, you are faced with the question of which is the right one for your own company. After we look at the case ... show article
Systematic alert management in the SEAThe following is a guest article by Christopher Gutknecht: This article is about creating and setting up a performance alert system for Google AdWords. The existing alert sources such as AdWords, Google Analytics as well as intellIAd and Econda are scrutinized and a ... Show articles
Danger! Click show on the Google Display NetworkWith AdWords campaigns in the Google Display Network, you should always take a close look at individual placements. Because not infrequently it is clicks that bring irrelevant visitors to the page, which only guarantees the publisher and Google sales, as the following observations prove again ... Show articles
Place video advertising on YouTube with AdWordsIt's no secret that YouTube is not only a huge archive of videos, but also the second largest search engine in the world. For all advertisers who have a multimedia setup and do not want to rely solely on AdWords in the classic Google search, the Videopo ... Show articles
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