Fashion trends last forever
London - 2018 is fast approaching, so retailers and brands are busy planning their future warehouse. 2017 was a year full of rapidly changing trends - will this continue in 2018? With the start of the new year, FashionUnited has teamed up with retail analyst Edited to publish the most important trend forecasts for 2018.
"2017 was one of the most polarizing and fragmented years in history - whether you're looking at politics, current affairs or entertainment," says Katie Smith, Director Retail Analysis & Insights at Edited . Whether it is extravagant, exaggerated silhouettes from the 80s that offer consumers escapism, or whether the silhouettes are more functional and serve our need for comfort - what we will wear will represent various extremes of the fashion spectrum. "
# 1 Improved functionality - clothing for every day and every situation
Consumers are increasingly traveling today, whether it is a business trip or a vacation. At the same time, they live in increasingly demanding and overpopulated cities. In addition, they have a more varied and flexible working life, which enables them to better maintain their work-life balance. In general, as there is more interest in the growing athleisure category, apparel will have increasingly improved technical properties as consumers become more aware of their needs.
"In 2018 we will see more brands give in to the pressures of modern life and incorporate fit and performance properties into all clothing, including those beyond activewear," Smith told FashionUnited. "That will lead to clothing that is better prepared for the weather, easy to transport and versatile. This could also have an impact on the range of services for after-sales clothing care. " Brands such as Dockers, Levi's and Uniqlo have expanded their current collections over the course of the year with versatile and functional items that can be worn from the office to the gym to happy hour.
# 2 More sustainable, greener brands that say no to fur
More and more consumers are interested in how and where their products are made, forcing retailers and brands to produce more responsibly and adopt an ethical stance. Brands that take an authentic stance on social and environmental issues will stand out and relate more easily with Millennials and Generation Z consumers than those who don't. In particular, new brands that deal with controversial issues such as fur and leather in a sustainable way are likely to become increasingly popular over the next year.
For example, when the luxury fashion house Gucci, one of the most influential brands in the industry at the moment, announced that it would be working without fur from October 2018, it received approval from many quarters. "In a climate where social media campaigns can go viral, brands will need to think incredibly carefully about the environmental and social impact of the products they make," said Smith, who expects more luxury brands to follow Gucci in the next year become. "Consumers will also be more concerned with sustainable down production, vegan leather and man-made silk."
# 3 All attention to the chest
It's no secret that new insights have become a trend all of their own in women's fashion - think of the 'underboob' that had a moment in 2017. In the course of the past year, new, short-cut models were developed that focused on the abdominal muscles, for example, as well as Bardot-inspired off-the-shoulder styles. The chest area will be in the spotlight next year, because the corset was picked up again as a belt detail in autumn 2017. T-shirts with motifs such as watermelons or winking faces on the chest also go well with this.
The trend to focus on these special areas of the female form will continue to grow in spring 2018. Fashion houses such as Alexander Wang, Helmut Lang and Fendi all presented outfits that included bras as part of outerwear and dresses. Other leading designer brands such as Prada, Versace, Louis Vuitton and Dolce & Gabbana combined bralettes with T-shirts and dresses or presented them alone with high-cut skirts.
“External seams, corset details and transparency will reinforce the trend around the chest. It will be done in an inclusive way, "adds Smith." Gone are the days when everyone wanted an artificial breast shape with a push-up bra pushed through. "
# 4 A return of occasion wear inspired by the royal wedding
The upcoming wedding between Prince Harry and Meghan Markle in 2018 will lead to yet another trend that will affect summery occasions on both sides of the pond: "It can be assumed that retailers and magazines will be busy for the most part by May will be analyzing the outfits of the bride and the wedding attendees before, during and after the event, "notes Smith of FashionUnited.
The most important trends for summer 2018 for occasions include dresses with asymmetrical one-shoulder cuts, higher necklines, as well as hold-up dresses and puffed hems. By contrast, ruffles, which have been a huge trend in casual and formal wear this summer, are likely to be less messy and more disciplined on sleeves or skirts. Evening jumpsuits will be big next summer too, but are likely to be more formal and tailored.
The key colors for the wedding season are bubblegum pink, lavender, sunshine yellow and metallic. Statement earrings continue to be a theme and will complete any look.
# 5 Yellow free for everything
Millennial pink may have been the it color of 2017, but 2018 will be all about the color yellow. The tone is a bright neon yellow as consumers seek lighter and livelier clothing to combat global problems in these politically and socially charged times. Retailers should therefore use bold colors for their merchandising as consumers look for statement colors to make their lives brighter and happier.
"This trend is directly influenced by street and workwear trends," says Smith. "Trending brands like Off-White and Gosha Rubchinskiy have used street iconography in their prints and clothing, and Kanye West's Yeezy line and Nike have We'll see a wider range of women's and men's clothing in yellow in 2018, as well as logos and campaigns in the same shade as Millennial Pink did. "
# 6 '80s / 90s - the new must-have accessory: the bum bag
The key trends from the 80s are currently making a strong comeback in fashion. They represent a return to a time when fashion and lifestyles were both fast and frivolous. With the global political climate still divided, consumers are looking for a level of convenience in a simpler era. "As millennials postpone home buying and starting families, they have high incomes that rekindle some of the hedonism of the 1980s," said Smith. "The 80s are in a way similar to today's escapism from the harsh reality of life."
Some trends, such as oversize checks in power suits, extreme sleeve details, asymmetrical hems, will continue in the coming year. An absolute must-have accessory for 2018 is the bum bag, also known as the 'fanny pack'. The practical accessory could be seen on all catwalks for Spring / Summer 2018, both in formal and eye-catching versions. Casual styles were inspired by the classic '80s fanny pack seen at Kenzo, Marc Jacobs and Balenciaga. It is carried over the trunk or across the body.
More formal and elegant fanny pack styles were presented at Gucci, Givenchy and Kate Spade. These designer brands gave the bum bag a modern update and used higher quality materials such as leather to give it a more luxurious look: "Chain decorations, metal clasps and brand logos add to the luxury."
Photos: Cover: Alexander Wang, Catwalkpictures / MadeME, Urban Outfitters / Shrimps AW17, Stylebop / Sies Marjan, Spring 18, Browns
Dockers AW17, Facebook - Uniqlo, own website
Shrimps AW17, Stylebop - Stella McCartney AW17, Mytheresa.com
D&G SS18, Catwalkpictures - Prada SS18, Catwalkpcitures - Alexander Wang AW17, Catwalkpictures
No21 Pre-Spring 18, Stylebop - Sies Marjan, Spring 18, Browns
Adam Lippes SS18, Farfetch - MadeME, Urban Outfitters - Alice Mccall SS18, Farfetch
Tommy Hilfiger AW17, Zalando - Prada AW17, own website
This article was previously published on FashionUnited.uk. Translation and editing: Barbara Russ
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