What are cultural faux pas in Slovenia

Main focus: intercultural competence

Intercultural competence is knowledge of the behavior and communication patterns of foreign cultures that goes beyond purely geographical and linguistic knowledge, as well as the ability to adapt to these and their peculiarities. It is becoming more and more important for companies in the course of globalization and the opening of new markets. Experience shows that entrepreneurs who are well-prepared interculturally are more successful in (foreign) business.

To make it easier for you to prepare for dealing with your foreign business partners, we have not only the intercultural IHK pocket guides for selected countries, but also the practical guides "Interculturally competent traveling in Sub-Saharan Africa" ​​and "Interculturally competent traveling in the Netherlands" Download files, links and references to interesting information on intercultural competence in business life have been compiled.

Cultural knowledge and behavioral tips via app

With the “Kultur Kompetenz” app, you can now get the following IHK advice and pocket guides with a large number of additional links on your tablet or smartphone. The kiosk app is available free of charge in the Apple and Google app stores at:

IHK pocket guides - intercultural competence in the back pocket

With our publications of the series "IHK Pocket-Guides - intercultural competence for the back pocket" we convey interesting facts about the country, people and customs of selected foreign markets as well as tips on behavior and some useful addresses for on the go. Our offer, compiled with the support of country insiders and specialists in the field of intercultural communication, serves to prepare you for dealing with your foreign business partners on your trips abroad. Our brochures do not want to replace the wide range of literature and training courses on offer, but rather to supplement it with handy and quickly accessible assistance that, as a "reference work", enables a quick update in the hotel lobby or on your taxi ride to a business meeting.

Here we provide you with our pocket guides for free download in the formats DIN A4 and DIN A6 (A4 with fold marks for folding into A6 pocket format).

    

Practical guide "Interculturally competent traveling in Sub-Saharan Africa"

The first chapter of the IHK practical guide on intercultural communication with selected African business cultures offers an overview of factors that play a key role in the cultural understanding of the entire region, such as the influence of the former European colonial powers. In the second chapter, the publication is devoted to the cultural profiles of important or future target markets of German companies: Ethiopia, Angola, Ghana, Cameroon, Kenya, Nigeria, South Africa and Tanzania. The culture profiles outline the cultural peculiarities of a market, offer tips on behavior and experience reports from German company representatives. The 124-page practical guide as well as the individual culture profiles, interviews with company representatives who have already gained experience in Africa and a culture quiz can be found on the blog: sub-Saharan Africa. Interested parties can obtain a free printed copy of the practical guide from Aleksandra Kroll at [email protected]

Are you only interested in the cultural profile of a particular country? You can download the relevant profile here.

Practical guide "Interculturally competent traveling in the Netherlands"

The practical guide "Interculturally competent on the road in the Netherlands" supports company representatives in preparing for business appointments in the Netherlands. The aim is to raise awareness, provide an overview and provide further help with knowledge and tips. The publication initially focuses on historical developments and current trends that have shaped or characterize Dutch society today. Then she uses so-called cultural standards to make differences, but also similarities between Dutch and Germans visible. Finally, the practical guide gives recommendations and tips on typical business situations. Here you can download the practical guide "Interculturally competent on the road in the Netherlands" (PDF) free of charge. We would be happy to send you a free printed copy. To do this, send an email to Susanne Meyer at [email protected]

IHK practical guide "Successful market communication in the Netherlands"

The 60-page publication describes the Dutch media landscape and provides tips for dealing with the media as well as language skills. The practical guide provides information on what makes successful advertising in the Netherlands and what needs to be taken into account when designing websites and web shops in a country-specific manner. The focus is also on the recommendation marketing, which is so important in the Netherlands, as well as noteworthy things to do with sales. The practical guide aims to sensitize companies to the challenges of country-specific market communication and to point out initial solutions. Here you can download the practical guide "Successful market communication in the Netherlands" free of charge. We would be happy to send you a free printed copy. To do this, send an email to Susanne Meyer at [email protected]

Blog series: Interculturally competent traveling in ... Sub-Saharan Africa

In the blog about the economic region of sub-Saharan Africa blog: sub-Saharan Africa, the Chamber of Commerce and Industry, with the support of country insiders, has published a series of articles on intercultural competence in Angola, Gabon, Ghana, Cameroon, Kenya, Nigeria, South Africa and Togo. The aim of the series is to sensitize people to country-specific peculiarities and customs and to stimulate further discussion of the (business) cultures of Africa.

More guides and links

Here you will find further useful information on intercultural competence sorted alphabetically by country name:

 

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H

 

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U

 

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Bibliography

Here you will find bibliographical references sorted alphabetically by publication title:

Literature from A to Z