What motivates business travelers

HR: How do you keep the frequent travelers happy?

“Business trip” symbolically stands for conquest, for new horizons, for professional success. But it also causes fatigue, overexertion and stress that can affect the business traveler. How do you avoid demotivation and motivate your teams instead?
With the growth of Generation Y (born between 1980 and 1995), the world of work has changed significantly; it sets other priorities. What counts for the employees of a company is no longer so much the salary (9%), but the attractiveness of the job (46%), the life-work balance (20%) and the security of the job (14%) . For business travelers, the business travel policy is also a motivation criterion. Even if, according to the report “US Business Traveler & Travel Policy 2018” (Travelport), 83% of respondents like to go on business trips and see these changes of location as an advantage, a business trip also causes fatigue, which can reduce enthusiasm.

A slightly different employee

International SOS, a foundation for preventive medical care and safety, has published a study according to which more than a third of business travelers feel overwhelmed. When traveling on business, they generally work overtime, exercise less, are less balanced, or sleep poorly. The stress level rises in 45% of the travelers and 46% of the respondents admit that they consume more alcohol. In order to avoid any risk of burnout or mental health (27% of those surveyed suffer from depression, restlessness and stress), company support and preventive measures are essential.
Markus Keller, Head of International Sales at Accor, is one of those frequent travelers, and he too recommends maintaining your own balance and a good lifestyle so that frequent travel does not lead to unpleasant consequences.

A business travel policy that puts the traveler first

Scott Gillespie, CEO of tClara LLC, an analytics firm for the business travel industry, says companies should strive to implement a business travel policy that focuses on the traveler rather than the savings. Forcing them to fly economy rather than business class in an uncomfortable hotel, etc., will reduce costs, but increase the likelihood that the employee will leave the company and switch to an employer who has a better business travel policy has to offer. In fact, 84% of frequent travelers say they would be interested in a job from another employer if they have better business travel policies.

The company tClara LLC has therefore introduced a method called Trip Friction® to measure the points of friction that travelers experience. These points of friction build up and over time they cause wear. Trip Friction® includes recommendations such as: B .:

- Avoid very early and very late flights
- Plan travel so that it does not negatively impact weekends, special occasions, and family life
- Use teleworking or plan weeks without traveling - etc.

Customizing trips is also a way of boosting motivation and making travelers happy

Travel that makes sense
Broaden your professional horizons, maintain customer contact, acquire new skills ... There are many good reasons for a business trip. Remembering these reasons can help fuel the excitement and reinvigorate the most important goal: advancing the business and the benefits to the company.

Technology makes travel smoother
Travel history apps, online bookings, delay or flight cancellation warnings, etc. - Providing your employees with all of these modern tools can make life easier for them and make their business trip more enjoyable and ... more stimulating.

Communication for a better engagement

The best way for a company to identify the causes that demotivate business travelers is through dialogue with their staff. This dialogue should take place in advance of the trip so that the business traveler can incorporate the travel policy and any ambiguities at this point can discourage employees.
According to the Traveler 360 ° study carried out by American Express GBT, the majority (59%) of the French complain about this lack of clarity compared to British, Germans, Australians, Indians, Singaporeans and Americans.

Communication must also take place afterwards. The company has to listen to the traveler. According to the European barometer "EVP 2018", only 33% of the companies develop their business travel policy depending on the satisfaction of the travelers. Most of the time, travelers are not asked for their opinion (43%) or their opinion has no influence (24%) on travel policy. It's difficult to get business travelers on board if the company's business travel policy doesn't care about their opinion.
The key to success seems to be listening to your employees and staying current on the travel market. The AFTM (Association Française du Travel Management) ACTE regularly organizes events and meetings at French, European and international levels. These offer the opportunity to use valuable time to exchange ideas with professionals on business travel and to learn from each other based on good practical examples.

Published by Thi bao on 05/09/2019 Copyright: © Svetikd

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