Why has Facebook become unpopular with teenagers
Facebook is dramatically unpopular with young people
Facebook has a youth problem. While the social network is gaining users worldwide and is now also inspiring older people with a digital affinity, young users are turning their backs on the platform. This has already been proven in numerous studies, analyzes and surveys; The 2018 JIM study by the Südwest Media Education Research Association now provides further evidence of this. For only six percent of the users between 12 and 19 years of age, Facebook is one of the top 3 online offers. A year ago the value was fifteen percent.
Whatsapp and Instagram very popular
Much more popular are Whatsapp and Instagram, which are forty and thirty percent respectively. Since both belong to the Facebook group, Mark Zuckerberg and Co. don't have to worry too much. The most popular is definitely Youtube, which 63 percent of the respondents rated as one of the three best offers on the net.
Spotify beats radio
The figures show how quickly the digitization of media use is advancing. Netflix has doubled in popularity, and more young people listen to Spotify than traditional radio. However, traditional media offerings rank quite high in the trust index: the Tagesschau and Tagesthemen enjoy the most trust, followed by regional daily newspapers and public radio stations. The "Bild" is at the bottom, as Heise reports. (red, 11/30/2018)
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