What is 8 8x4

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The freshness formula is called 8X4

    In the early 1950s, Beiersdorf recognized the potential for a new brand that guaranteed freshness and cleanliness. Back then, people in Germany were optimistic about the future again. The economic boom had begun and there was work for everyone. A fresh and well-groomed appearance was a prerequisite for social success - both professionally and privately.

    With the 8X4, Beiersdorf was the first company in Germany to offer a deodorant line in 1951 that specifically inhibits the formation of sweat-decomposing - and therefore odor-promoting - bacteria. The 8X4 family started with a deodorant toilet and bath soap, followed by powder and aerosol spray. The first roll-on deodorant came on the market in 1958.

    The catchy name 8X4 was created by Juan Gregorio Clausen, long-time advertising manager at Beiersdorf. The name can be traced back to the active ingredient B32, which was one of the components of the first 8X4 products.

    Today the 8X4 product range includes Sprays and deodorant roll-ons in various scents from trendy to classic, all of which have one thing in common: They reliably protect against body odor and underarm wetness for 24 hours. That makes 8X4 one of the leading deodorant brands in the world.

    Here you can find the historic TV spots from the Beiersdorf Classic Cinema.