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Privacy policy

Our newsletters sent with CleverReach enable us to analyze the behavior of newsletter recipients. Here, inter alia It analyzes how many recipients have opened the newsletter message and how often which link in the newsletter was clicked. With the help of so-called conversion tracking, it can also be analyzed whether a previously defined action (e.g. purchase of a product on our website) has taken place after clicking the link in the newsletter. Further information on data analysis by the CleverReach newsletter is available at:

The data processing takes place on the basis of your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation.

If you do not want an analysis by CleverReach, you have to unsubscribe from the newsletter. We provide a link for this in every newsletter message. You can also unsubscribe from the newsletter directly on the website.

The data you have stored with us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from our servers as well as from the CleverReach servers after you unsubscribe from the newsletter. This does not affect data that we have stored for other purposes (e.g. e-mail addresses for the member area).

For more information, see the CleverReach data protection provisions at:

7.3 Google Ads (formerly Google AdWords), Remarketing and Conversion Tracking

We use the Google Ads service. Google Ads is an online advertising program from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).
This means that we place Google Ads ads and use Google Remarketing and Conversion Tracking as part of this. The ads are displayed after search queries on the websites of the Google advertising network. We also use Ads remarketing lists for search ads. This enables us to customize search ad campaigns for users who have visited our website before.
The services allow us to combine our advertisements with certain search terms or to place advertisements for previous visitors, in which, for example, services are advertised that the visitors have viewed on our website.
Purposes of processing
This enables us to show users of our website interest-based advertising on other websites within the Google advertising network (as a “Google ad” in the context of Google search or on other websites).
An analysis of online user behavior is necessary for interest-based offers. Google uses cookies to carry out this analysis. When you click on an ad or visit our website, Google sets a cookie on the user's computer.
According to Google, the information collected is not used to identify you personally. The analysis values ​​for this cookie are usually the unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (marking that the user is not would like to be addressed more).
If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out your IP address and save it.
Both Google and we as a customer receive information that a user clicked on an ad and was redirected to our website. The information obtained in this way is used exclusively for statistical analysis to optimize advertising. We do not receive any information with which visitors can be personally identified.
The statistics made available to us by Google include the total number of users who clicked on one of our advertisements and, if applicable, whether they were forwarded to a page on our website with a conversion tag. Based on these statistics, we can understand which search terms were clicked particularly often on our ad and which ads lead to the user being contacted via the contact form.
These cookies have a duration of 1 month. The information collected by means of the respective cookie is used in order to be able to address the visitor in a targeted manner in a later search query.
The legal basis for this data processing is our legitimate interest, Art. 6 Para. 1 S. 1 lit.f GDPR.
If you do not want this, you can prevent the storage of the cookies required for these technologies, e.g. via the settings of your browser. In this case, your visit will not be included in the user statistics.
Please note: Ads are not hidden even though personalized advertising has been deactivated. If you use this browser plug-in, you will still see as many ads as before on the websites you visit. Only personalized advertising is deactivated. As a result, the ads are no longer tailored to your interests.
However, we and Google continue to receive statistical information on how many users visited this page and when. If you do not want to be included in these statistics either, you can do so with the help of additional programs for your browser (e.g. the Privacy Badger add-on) or by deactivating the cookies from Google Ads by setting your browser to accept cookies from the Domain "" blocked.

7.4 Google Tag Manager

For reasons of transparency, we would like to point out that we use the Google Tag Manager. The Google Tag Manager itself does not collect any personal data. The Tag Manager makes it easier for us to integrate and manage our tags. Tags are small code elements that are used, among other things, to measure traffic and visitor behavior, to record the impact of online advertising and social channels, to set up remarketing and targeting, and to test and optimize websites.
We use the Tag Manager for the Google services Google Adwords, Google Optimize, Google Merchant Center and Youtube. If you have made a deactivation, this deactivation will be taken into account by Google Tag Manager. For further information on the Google Tag Manager see:


It is used by us for this purpose and this is our legitimate interest, Art. 6 Para. 1 f GDPR.
Your IP address will be sent to Google.
- browser plugins used
- the cookies set by Google in the last 6 months
- Number of mouse clicks and touches you made on this screen
- CSS information for the accessed page
You can prevent the storage of cookies and fingerprinting by selecting the appropriate technical settings in your browser software; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent.

8 Address rental (mail advertising based on the lettershop process)

For the commercial processing of data for postal advertising letters, as already under the application of the Federal Data Protection Act, under the GDPR (Art. 21 Para. 2 GDPR, Recital 47 GDPR), no consent is required from the data subject. As before, however, there is a possibility of objection at any time with regard to this processing with effect for the future.
The reference to this possibility of objection and the implementation of the advertising contradictions received by Frölich & Kaufmann Verlag und Versand GmbH as well as the permanent acceptance of advertising contradictions e.g. B. from the so-called Robinson list of the DDV e.V. are carried out consistently and promptly at Frölich & Kaufmann Verlag und Versand GmbH. Neither Frölich & Kaufmann Verlag und Versand GmbH nor the companies for which the data is processed for postal advertising are interested in sending advertising letters to people who clearly do not want to receive personalized advertising letters.

8.1 Address rental process using lettershops

Data processing for address rental in the lettershop procedure Address rental at Frölich & Kaufmann Verlag und Versand GmbH means processing personal data for postal advertising letters on behalf of advertising companies and on the basis of data stored by Frölich & Kaufmann Verlag und Versand GmbH.
In the consumer area (consumer data), we only use the particularly data-saving lettershop process. In the case of the lettershop process, the address data selected for the respective advertising letter is not transmitted to the actually advertising company for advertising purposes, but rather to a lettershop (processor of Frölich & Kaufmann Verlag und Versand GmbH according to Art. 28 GDPR). The lettershop merges the address data with the advertising material requested by the advertising company, orders the dispatch and then deletes the address data. The advertising company will only gain knowledge of your data or you as a person if you are familiar with the company, e.g. B. in connection with an order.
Important to know: You can always recognize the use of the lettershop process and data processing by Frölich & Kaufmann Verlag und Versand GmbH for the advertising letter from the data protection information in the respective advertising material, in which, in addition to further data protection information, Frölich & Kaufmann Verlag und Versand GmbH is expressly named as the responsible body within the meaning of data protection law.

8.2 Categories of personal data for address rental

In the context of address rental in the procedure described above, we usually use the following categories of data, depending on the specific service:
• Consumer addresses: salutation, first name, surname, gender (derived from the salutation or first name), academic degree, title, street, house number, postcode, place and place addition
If you make use of your right to object to advertising (Art. 21 Paragraph 3 GDPR), the aforementioned data required to implement your objection will be kept on a blacklist in order to prevent further advertising being sent to you. In this context, other data, such as B. Information about the contact channel, date, occasion and result and copies of the correspondence are processed.

8.3 Purposes of data processing and legal bases for address rental 

The advertising, target group-oriented, postal processing of the data takes place on the basis of the balancing of interests in accordance with Art. 6 Para. 1 S. lit.f GDPR to safeguard the legitimate interests of Frölich & Kaufmann Verlag und Versand GmbH and the advertising companies, provided that the recipients of this processing have not contradicted.
The interests and fundamental freedoms of those affected are protected by the interposition of the lettershop, the minimization of the data transferred to the lettershop and their short-term deletion without storage by the advertising company and the restriction to the area of ​​postal advertising.
You can cancel this data processing for commercial use at any time with future effect under the o. A. Object to contact details (see section 1).

8.4 Target group formation and address selection for advertising letters 

The advertising companies usually want to address potential target groups interested in their respective products and services in the area of ​​address rental. For this purpose, so-called target groups are formed according to different criteria and address selections for the respective letters are carried out on this basis.
Conceivable selection criteria here are z. B. Geographical areas that are formed using the postcodes. At the end of each selection process, only the address data is transferred to the respective lettershop for the purpose of sending the advertising letters.
Criteria for the respective address selection are neither saved by Frölich & Kaufmann Verlag und Versand GmbH nor by the lettershops.

8.5 Our advertising partners as part of the lettershop process

We work together with the following categories of advertising partners as part of the lettershop process:
• Nonprofit fundraising organizations
• Mail order company with books & media, wine and food, coins and collectibles, textiles & interiors and health products.
• Insurance companies to initiate insurance contracts exclusively in writing.

8.6 Origin of the data for address rental

We collect the personal data used for the aforementioned advertising purposes in connection with the processing of our orders and via other dialogue marketing companies.

8.7 Update of the data for address rental

Frölich & Kaufmann Verlag und Versand GmbH cooperates with other service providers in the field of address maintenance and updating to ensure that the stored data is up to date and can be delivered (e.g. correcting the spelling of names, processing moves, blocking data as a result of deaths) on the basis of the balancing of interests according to Art. 6 Para. 1 S.1 lit.f GDPR. Address maintenance and updates are not carried out via registration authorities.

9. Recipients and categories of recipients of the data

We are a company of the GANSKE VERLAGSGRUPPE ( If necessary, personal data can be transmitted to group and partner companies within the framework of data protection regulations. As a matter of principle, your data will not be transmitted to third parties beyond what is stated in this data protection declaration, unless the transmission is necessary for the performance of a contract with you, we are legally obliged to do so, or you have previously expressly consented to your data being passed on.
Within Frölich & Kaufmann Verlag und Versand GmbH, only those departments have access to your data that need it to fulfill our contractual and legal obligations.
External service providers and partner companies such as online payment providers or the shipping company commissioned with the delivery will only receive your data if this is necessary to process your order. In these cases, however, the amount of data transmitted is limited to the necessary minimum. As far as our service providers come into contact with your personal data, we ensure that they comply with the provisions of data protection laws in the same way.
Please also note the respective data protection information of the provider. The respective service provider is responsible for the content of third-party services, whereby we check the services for compliance with legal requirements within the scope of reasonableness.
Possible recipients of personal data are e.g. B.
• Public bodies and institutions if there is a legal or official obligation
• Processors to support / maintain EDP / IT applications, lettershops, service providers in the field of address maintenance and updating, archiving, document processing, call center services, controlling, data screening according to legal requirements, data destruction, auditing services
• Credit agencies as part of a credit inquiry
• further data recipients on the basis of your consent.
In the area of ​​address rental, the data for advertising processing is not transmitted to the advertising company, but only to letter shops.

10. How long will the data be stored?

In principle, the data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. There is an exception to the extent that statutory retention periods require further storage. Otherwise, the respective storage period is specified in the description of the respective processing activity in this data protection declaration.

11. Your rights

You can request information in accordance with Art. 15 GDPR about your personal data that we process.

11.2 Correction

If the information concerning you is not (no longer) correct, you can
You request a correction in accordance with Art. 16 GDPR. If your data is incomplete, you can request it to be completed.

11.3 deletion