Saint Laurent products are made in China

Kering faces a lawsuit over "Made in Italy" glasses printing

The French luxury goods company Kering faces allegations and a lawsuit from one of its middlemen, Selima Optique. The operator of designer boutiques for luxury eyewear fashion in New York and France accuses the group and its subsidiary Kering Eyewear of "intentionally and falsely" promoting products as "Made in Italy".

Specifically, in its lawsuit filed in a Manhattan court last week, the company accused of having parts of eyewear and sunglasses from leading luxury brands such as Yves Saint Laurent, Gucci, Brioni, Stella McCartney and Tomas Maier made in China before being shipped to Italy and assembled there and labeled 'Made in Italy'.

In addition to its own brand of glasses made in Paris, Selima Optique also sells glasses and sunglasses from Kering brands and accuses the group of misleading customers with the ‘Made in Italy’ label.

Kering denies all charges. "Kering Eyewear rejects all allegations made by Selima Optique, Inc.," said a Kering spokesman. “Kering Eyewear luxury products are made in Italy and in accordance with all applicable laws”. According to the “Made in Italy” law that has been in force in Italy since 2009, only products that are entirely made in Italy - including planning, production and packaging - may be labeled in this way, but in every language. Every offense and every abuse will be punished.

Selima Optique allegedly first became aware of the allegedly mislabeled products last October after the eyewear boutique received a shipment of YSL glasses and noticed that one had 'Made in China' on one side and 'Made in Italy' on the other 'was printed, according to WWD.

Kering Eyewear, headquartered in Veneto, Italy, attributes the double printing to human error, according to a company spokesman. Accordingly, the imprint China Made in China ’is said to have been intended for sunglasses from Puma, which are actually made in China. This happened with a total of 19 glasses, 18 of which had been sent to another dealer and one to Selima Optique. The former saw the mistake, the spokesman said, while Selima Optique decided to take legal action.

Now it remains to be seen whether a lot of ado will be made about nothing, or whether there is actually something to the deliberate deception of consumers. FashionUnited asked Selima Optique for more information.

Photo: Gucci Pre-Fall 17 Collection Campaign, Facebook