How do market research companies make money

Earning money with market research: that's how it works!

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Can You Make Money With Market Research? And if yes, how does it work? In this article, we'll show you one of the most widespread ways to take part in market research and earn money this way: The online surveys. Here you will find all verified providers

What is market research?

Market research is the systematic acquisition of information about various markets as well as their processing and subsequent analysis. The purpose of the whole is to gain knowledge for subsequent decision-making processes. The information required for an analysis is obtained through surveys or interviews.

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  • up to 15 euros per survey
  • serious & checked


Depending on the market research project, the opinions of several hundred to a thousand people are required - all of them on the same subject. From the many opinions, a market research institute that leads the survey process can then draw important findings in an analysis. Based on this knowledge, the client of the study can then make important decisions.

Why can you make money with market research?

If a market research company is commissioned to carry out a study, then this process should of course run quickly and smoothly. In some cases, several thousand survey participants from a specific target group are required for the studies. Of course, you won't find it in a hurry, and certainly not if the whole thing is free of charge. For this reason, the market research companies do the following:

You offer a fee for participating in a survey on the study. This means that a participant in a survey receives payment from the market research company as an allowance for expenses. Depending on the company, it may also be that instead of payment, compensation in the form of gifts or vouchers takes place. The market research institute always mentions this in advance.

Earn money regularly with market research

In order to further professionalize the process of conducting a study, the market research institutes rely on a special strategy:

They offer memberships for survey participants. These are of course absolutely non-binding and completely free of charge. This has enormous advantages for both sides - both for the market research institute and for the survey participants. In this way, the market research institute receives a huge database of potential survey participants who have agreed to take part in paid surveys from time to time. With the help of the database, the market research institute can now also specifically determine the target group for a survey that is currently needed.

For the members there is the advantage that one is invited to interesting surveys again and again and does not have to reapply for a paid survey every time. This is a way for a member of a market research company to make money doing market research every now and then.

Why do market research pay you? Is it all serious?

Why is participation in market research paid? First of all: It does not necessarily have to be that participation in an interview or a survey is remunerated. There are also market research studies in which the participants are not remunerated. However, we should be less interested in these in this context. We are particularly interested in why large market research institutes pay their survey participants.

We have already mentioned one reason at the beginning: Professional market research requires large numbers of participants from certain target groups. So that one can access their opinions in the shortest possible time, one uses a simple lure: a remuneration. Of course, the earnings are not outstanding, but still high enough that the market research institutes can find enough potential participants for their surveys in no time at all.

Paying the survey participants also pays off economically for the institutes.

Why the economy depends on the opinions of the survey participants - and therefore pays them!

Especially nowadays, the competition among companies is greater than ever! If you allow yourself only one small mistake, you can suffer a serious setback and be thrown behind the competition.

The profitability and profit that a company makes are related to how much the company has met the needs of its customers. These change depending on the product, service or period. The needs can also change completely with the target group. Bringing a product to market without knowing its target group exactly can mean billions in losses. To avoid this, large companies that can afford it turn to a market research institute.

The institute should then analyze the target group with regard to the product or service of the commissioning company. Or rather, get to know the opinions, interests and inclinations of the target group. The findings are extremely valuable for the company, as it can save itself from possible production errors.

In the best case, with its product adapted to the survey result, it even meets the taste of its target group one hundred percent and can thus generate huge profits. Seen in this way, an investment in extensive market research on the part of the company makes extremely good sense. In the budget, which a market research institute contains for the study, the payments for the survey participants are of course also included.

Earning money with market research: Interesting data, numbers and facts

The fact that market research is particularly important for companies can also be seen from the fact that in 2008 21.5 billion euros flowed into market research worldwide. And that with an upward trend every year. In Germany alone it was 2.1 billion euros that went to market research companies.

Important: stay away from dubious companies

Unfortunately, not all that glitters is gold. In the field of market research, you should also find out more about the market research institute before taking part in a survey. You can also find reputable providers of paid market research in our comparison:

In Practice: How Can You Make Money With Market Research?

If you are looking for extra income, the market research institutes offer relatively good opportunities: It is best to look around a little on information platforms on the subject of paid market research surveys. As a result, you can already find a good number of market research institutes that offer a corresponding opportunity for additional income. In our comparison you can also see a list of the best market research institutes that offer paid participation in market research. Of course, all of these companies are one hundred percent reputable (here's a comparison ...). It continues in three simple steps:

1st step: Register

In order to earn money with market research, you first have to register with the market research institute. The registration process is not really that complicated. Anyone who has successfully registered will be invited by the market research institute for paid market research whenever they fit the target group of a survey. For this reason, you have to provide some personal information when registering. These serve to ensure that one can be selected for suitable market research.

Step 2: Receive invitations to paid surveys

Whenever a new market research project is pending and you fit into the target group scheme based on your personal information, you will receive an invitation from the institute. You can then decide whether you want to take the paid survey. Of course, you will also be informed in advance about how much or what there is to be earned.

Step 3: Participate and earn money

If you decide to take part in a paid survey, you can devote yourself to the survey within a set time frame and answer the questions asked there. Depending on the scope of a paid market research survey, this can sometimes take more and sometimes less time. The more extensive the survey, however, the more you can usually earn with it.

Do you want to earn money with market research? Then you should follow these 5 things

Don't expect huge earnings. Market research can be a good way to make money, but it certainly won't make you rich. You can earn between 3 to 6 euros per survey. Really big surveys can bring in up to 15 euros. In order to receive offers to participate in paid market research surveys more often, you should register with several institutes at the same time.

Of course, you can talk to other people about taking part in a survey. As a rule, however, you are not allowed to pass on the specific content. Often one is asked about products that are still to come onto the market or that are being tinkered with. That's why all of this is of course top secret.

If you want to make money doing market research, you should always provide conscientious answers. If you were to simply click your way through a survey, an algorithm would recognize this behavior and you would not receive any payment. In the worst case scenario, you will even be excluded from the surveys.

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