How do I get to LinkedIn

This is how you can find the right contacts on LinkedIn and build a strong network



A good network is worth gold. This applies to both private and professional life. Through the right contacts Often new perspectives, business opportunities and collaborations arise, which can pay off at different levels.

With over 500 million contacts, LinkedIn the best conditions that to find the right contacts and build a strong network. In this article, I'd like to show you how to do it.


What are the requirements for setting up a network?

First of all, I recommend you, your private one LinkedIn profile as well as yours LinkedIn corporate account to optimize. You can find detailed instructions on how to do this in the linked articles.

You can easily find more tips for successful marketing with LinkedIn from mine free checklist remove:


If you have taken these basics to heart and implemented them, then we can build on them and move into the phase of Lead generation and further Building your network enter.

Before we differ Strategies for building your network on LinkedIn, it's important to understand what the different degrees of contact mean at LinkedIn.


What do the different degrees of networking mean?

The people with whom you are already connected are your first degree “contacts”. Your network as a whole consists of these direct contacts, second and third degree contacts and members who are with you in a LinkedIn group.

The level of contact has an impact on how you can interact with these members. Let's take a closer look at the different degrees:


Direct LinkedIn contacts

These are the people you are directly connected to. Either they accepted your invitation or you accepted yours. You can send these members a message directly and get in touch.

Here's a guide on how to do thatSending a LinkedIn message is working.


Second degree contacts

These are the people who are networked with you through direct contact. You can recognize them by the fact that they have the symbol for the second degree next to their name and profile in the search results.



You can send them an invitation by clicking on "Connect".


Third degree contacts

These members are linked to you through second-degree contacts. The symbol for third-degree contacts therefore appears next to their name in the profile.



As soon as their full names can be seen, you can send them an invitation directly via "network" as in the example above. If only the first letter of the last name is displayed, this does not work. In this case, you can only send the relevant contacts via InMail to contact.

With the Group membersYou can access your LinkedIn groups through a LinkedIn message or get in touch directly in the group. You can contact LinkedIn members outside of your network via InMail. This is a paid feature. Learn more about sending InMails here.

Tip: About the function "Nearby“You can quickly find people near you and network with them or send them an InMail.


My advice: Take a comfortable look at the video tutorial to find out how to use the right LinkedIn contacts find and build your network:



Expand your network and find the right contacts

Above all, if you are still quite new to LinkedIn, I recommend that you network with your existing contacts and friends. LinkedIn will then automatically suggest suitable new contacts to network with.


This is how you add friends, acquaintances and existing contacts

Make a list or table of all previous (business) contacts and write down the names of all people you have met professionally in the past. This can be customers, suppliers, bosses, employees, fans, business partners, student employees, friends from the university and advanced training courses, etc. For example, just go through your résumé in your mind and write down all the people who were relevant to you there and with whom you have already had something to do with.


The more personal, the better

I always recommend going through the Contact request a short message to write. The more personal, the better. Just start where you last saw the person. Perhaps you have experienced something together, attended the same course of study, worked for the same company, etc. The more personal the message, the higher your chances of making new contacts, even beyond your familiar network.


How do I add existing contacts?

LinkedIn and comparable networks offer you the "Add contacts" import function. This allows you to synchronize your contacts from the existing mail address book and - if it fits - add them to LinkedIn.



How do I look for new contacts through the professional network?

The search in the business network offers you even more possibilities to look for leads, people with the same business fields, interests and career positions. How to do that, let's see now.


Use the search function specifically

The next step for more contacts on LinkedIn is also easy: Use the search function (see screenshot) to quickly find the right people if you enter your keyword there.



Finding suitable new contacts and leads on LinkedIn is easy. And yet again not. Because you don't want to find just any people, you just want to find the right people!


Expand your network with the right contacts

First of all, you have to know exactly what defines these people and how you can best address them. You have to know what makes them tick and, above all, where their specific problems lie - because that's exactly what you want to solve with your services, products and so on.

If you're not 100% sure at this point, then take a look please in this blog article. In it, I'll show you how to precisely define your target group.


Search even more precisely with Booelean logic

The best way to find the right new one Contacts and Leads Searching on LinkedIn leads via the platform's search filter in connection with Boolean logic. Boolean logic is an algebraic system in which relationships are represented using two variables called “true” and “false”. In other words, you can combine or narrow keywords for detailed searches.

Best of all, you don't have to upgrade to a premium LinkedIn account to get very specific search results. LinkedIn supports several Boolean search operators, each of which will narrow or expand your search in different ways.

Let's look at an example of how this works:

Let's start with a search in which we combine two search words with “and”


Combine search terms with "and"

To get results that contain two or more terms in a list, just add the word AND (in capital letters) between each word. For example, if you want to address people who are interested in yoga and meditation, just type in yoga AND meditation here.



Then all search results will appear that include people who have both terms in their LinkedIn profile.

Another example:


Search for "this or that"

To display results that contain one or more terms in a list, simply separate the terms with OR (again in capital letters). For example, enter “Yoga OR Meditation” again as before to search for people who are interested in this area or who work there.

To exclude a certain term, simply do NOT add before the respective search term. For example, if you only want to address sole founders, just enter a big NOT in front of the CO for co-founders. With this you exclude the co-founders. Then you will only see the people who are the sole founders of a company.


The search can also be used to carry out more complex searches

To such a complex search you can use Brackets combine.

For example, to find people who have “Founder or Founder” in their profile but are not their assistant, just enter “Founder or Founder” and then NOT assistant. Here's how to find the real ones Decision maker and not their assistants or secretaries.


You can also search for exact phrases

To search for an exact phrase, such as a title with multiple words, just close the phrase quotation marks a.

An example: If you are looking for content marketing, then you just enter it like me in the screenshot, so both words in quotation marks:



If you do not include the quotation marks, you will be shown people, jobs, etc. who have specified either or both terms in the profile, depending on the search. With the quotation marks you can then search even more specifically.


Search queries on the next higher level

So far we've looked at searches in the general search bar. To start more specific searches, you can use the Advanced Search from LinkedIn.

With LinkedIn you can limit your search to a certain area within a user profile (e.g. to the job title or the company) and ignore the rest of the profile. There are two ways you can use this type of filter:

To use the LinkedIn filters, click "All Filters" in the top right corner of the search results page. You will then see this popup, so to speak, with all the filters for the person search:



Now give yours here Search details in the appropriate field. For example, let's say you search for the terms CEO and founder. Then enter this as you learned before under “Title”, i.e. CEO AND founder. Then click on “Apply” and LinkedIn will play you the profiles you want.

Note: You can use all of the above techniques with a free LinkedIn account to get targeted search results. However, LinkedIn limits the number of searches you can do with a free account. For additional search filters and a higher search volume, you should upgrade to the Sales Navigator consider.

I hope you can do something with these search variants based on Boolean logic! Just give it a try, because the whole thing can save you a lot of time in your searches and you can search very specifically at the same time!


Take a strategic approach to network building

If you want to approach the whole thing in a more organized way and, for example, bigger Outreach campaigns then I recommend that you keep a simple list of your progress. Here you can then enter the people you have found through the search, where you are currently in communication, whether there should be a follow-up and so on and so on ...

It also prevents you from writing to people who you have written to before and who have received a negative response. There are two great ways to do this, which are also free Google Sheets or Excel.

Before creating such a table, it is best to first write down a list of the details that you want to keep track of. Then create a table in a program such as Google Sheets or Excel and add the most important information: This is usually: the name, title, company or other demographic characteristics that are important for you and your search.

Then I would add when you made contact and whether there has already been feedback. In addition, if and when you plan a follow-up. You can also add a column for notes. For example, if someone answers you and says, "Hey, please call me again at the beginning of next year!"

This way you always have an overview and can plan better.

Of course, it is important that your profile is optimized for your area. Because otherwise it will bring you little. when you short-circuit yourself with, for example, potential leads. How to create a compelling LinkedIn profile and other tips for your LinkedIn Marketing, I show you in this video:



I hope this article gave you a good overview and helpful tips on how to build your network on LinkedIn with the right contacts!

If you want to learn more about successful marketing with LinkedIn, I recommend mine Online course that you can get via this link at a special price get.

You can easily find more tips for successful marketing with LinkedIn from mine free checklist remove:


Greetings and a lot of fun and success with LinkedIn!



Hi! I'm glad you're here! I bring clarity to your content marketing strategy and help you to achieve your business goals faster with the right content. You will see that this is absolutely no rocket science and can be really fun. Let's rock!

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