Are you still ready to donate money?
This is how the Germans donate : Fewer consumers give more
From the beginning of January to the end of September alone, the Germans have already transferred 3.3 billion euros to non-profit organizations this year, according to an evaluation by the Donation Council. At the end of the year, so the estimate, the sum should have risen to over five billion euros. Because in no month do Germans give as much as in December. The donation volume would be slightly below the previous year's figures.
The last donation record was in 2015 when the organizations in this country raised 5.5 billion euros. That was triggered back then by the refugee crisis. That has now ebbed - in return, the Germans are currently giving more money again for sport, environmental and nature protection as well as animal welfare. Potential donors are spoiled for choice: nationwide, there are currently more than 600,000 non-profit organizations listed, most of which collect funds from generous consumers.
15.7 million: That's how many Germans give money
Although a particularly large number of people have jobs that generate income, the number of donors is falling year on year. Since the donation council began collecting the data in 2005, never before have so few people transferred money to charitable organizations between January and September as this year. Compared to the same period last year alone, their number fell by 800,000. "Fortunately, the effects on the total donation volume are still small," says Max Mälzer, Managing Director of the Donation Council.
The reason: Those who donate do so more often and give larger sums. The typical donor is over 70 years old: In this age group, the proportion of those who give money is 43 percent. Even among 60 to 69 year olds, the willingness to donate is much lower: only just under 26 percent give money. The donation council says that older people often still know the hardships of wartime and would therefore be more willing to donate. In addition, younger people tend to participate in charitable projects via online crowdfunding platforms. In order to reach them anyway, non-profit organizations are now increasingly active on social networks such as Instagram. Since this year you can also collect donations directly on the photo platform.
Germans donate an average of 35 euros
That sounds like a small sum, but compared to the last few years it is quite a high figure. In addition, Germans donate rather small amounts, but more often: an average of six times a year. The over 70-year-olds are particularly generous and donate an average of 255 euros a year to organizations. On the other hand, under 29-year-olds only give 83 euros - if they donate at all. It is commonly said that Germany is a nation of donors. In comparison, however, other countries are ahead. According to the Charity Aid Foundation, the proportion of donors is highest in Myanmar, where it is customary for Buddhists to support monks with food and money, at 81 percent. In Indonesia, on the other hand, Muslims are obliged to give part of their property to those in need in the course of the Zakat. In an international comparison, particularly little is donated in China.
75 percent of all donations go to humanitarian aid
Most of the donations usually go to humanitarian projects, for example for nature and disaster relief. This year, among other things, the funds raised were for those affected by cyclone Idai in Mozambique, for humanitarian projects in Yemen and the refugees of the Syrian civil war. On the other hand, nature and environmental organizations have so far not been able to benefit from the Greta effect - on the contrary. By the end of September, donations in this area had even fallen by seven percent to 3.4 million euros. Even more money is flowing into the sports sector, where donations rose by 13 percent.
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