What challenges do the Chinese face in France?
Chinese cuisine is the national pride of the Chinese. Although dishes from the Middle Kingdom are booming in Europe, not all Chinese restaurants are successful. The reasons are very different.
What are the main prejudices and problems that Chinese restaurants are struggling with in European countries? And in which areas are your greatest opportunities? Join us on a short journey through Chinese cuisine in Europe!
In Europe, Chinese cuisine is often equated with Asian. Chinese restaurants often feature Thai or Japanese dishes on the menu. The only differentiating criterion seems to be the sauce. Typically Chinese is either sweet and sour or the taste of black beans and oysters.
Different countries, different customs: Chinese restaurants have to adapt to the eating habits of their host country if they are to be successful. The Germans, for example, are considered to be more conservative in culinary terms. Internal organs of animals as well as pork or chicken feet are not among the delicacies in Germany. Even dishes whose ingredients cannot be seen with the naked eye are met with skepticism by many Germans. In France and Spain, on the other hand, Chinese restaurants have more options because there are fewer culinary taboos.
Chinese takeaway food has been in high demand in London for years. Simple food stalls selling fried rice or noodles can be seen almost everywhere on the street. However, it is anything but easy for these take-aways: Many owners are not prepared to expand their restaurant by taking over; there is no well-known restaurant chain; and at many stands you can only pay with cash. In addition, supermarkets where packaged Chinese food can be bought are jeopardizing the existence of these takeaways.
Chinese delicacies are "in"
In the eyes of many Europeans, Chinese cuisine is delicious, but at the same time a little unhygienic and chaotic. The trend is for elegant restaurants that know how to spoil their guests not only with culinary delights, but also with the right ambience. The well-known Chinese court kitchen "Li family", for example, opened a fine restaurant in Paris last year. The restaurant is not far from the Élysée Palace and only has the finest Chinese delicacies on its menu.
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