How much should I spend on clothes?

Trick: You save so much money with expensive clothing

January 04, 2021 - 3:48 p.m.

Spend more money and save - how is that supposed to work?

Who does not know that: A few months ago a new T-shirt was bought that looks worn out and faded after a few washes. So a new item has to be found - and the trousers in the sale are taken away with you. This is how the system of "Fast fashion", the essence of the fast-paced fashion industry. But did you know that there is a lot of money slumbering in your wardrobe? And that expensive clothes help you save in the long run? We'll show you when it's worth it.

This sum rests in your closet every year

Every German buys an average of 60 new items of clothing a year. Over 50 percent say they wear the pieces between one and three years - but the studies reveal: every year clothes worth 240 euros hang unused in the closet.

A study by Greenpeace shows that almost every fifth item of clothing is worn less than twice. After that, they degenerate into closet corpses or are simply thrown away. A piece of clothing costs an average of 20 euros at fast fashion chains. With 60 new items of clothing a year, that's twelve pieces - and a wasted 240 euros.

Long-lasting fashion: spend more and save

According to Greenpeace, around 50 percent of people wear most of their clothes for one to three years - according to their own statements. Even if it often looks different in reality, there is an option to save properly: Long-lasting fashion.

Over nine in ten people throw away their clothes because they are broken or washed out. This happens very quickly in fast fashion: almost a quarter of the clothing is already defective after three washes. As soon as the parts are produced and bought, they also break down again. This is shown by an analysis by the Consumer Research Competence Center in North Rhine-Westphalia.

Anyone who buys 60 new clothes every year spends around 3,600 euros on it in three years. For example, instead of buying unused items of clothing, suppose you buy twelve long-lasting items that you really wear: Then you will save another 276 euros in three years.

Our invoice for this:

  • Exclusively fast fashion: 3 years x 60 fast fashion items x 20 euros = 3,600 euros
  • With slow fashion: 3 years x 48 fast fashion items x 20 euros + 12 durable items of clothing x 37 euros = 3,324 euros
  • The difference: 276 euros

Durable clothing is characterized by the fact that it is processed sustainably and of high quality: the seams and buttons do not tear off as quickly, the color does not wash off as quickly. Feel fabrics and seams with your hands to better assess the quality of the materials.

Buy cleverly: Slow fashion pays off here!

When it comes to clothes that only embody a seasonal trend, it is understandable not to want to go for the most expensive items.But especially when it comes to timeless clothing, it is worth choosing high-quality items.Basic shirts or blue jeans* 🛒, which can be combined in many ways and can be worn again and again every year, do not have to be constantly bought new!

  • For example, we think these basic jeans from Boden * 🛒 with straight legs are suitable. The model is available in several colors, contains some elastane and is made with a high percentage of cotton.

Particularly clever for slim wardrobes: Reversible pieces. Reversible sweaters or jackets are characterized by the fact that they can also be worn inside out. Usually two different designs go hand in hand with this - so you can conjure up two looks with just one piece.

  • This reversible cardigan by Peter Hahn * 🛒 is a nice piece: It is made of sustainable material and thanks to the timeless design in black and white, it can be worn for several years - so twice as practical!

This is how you recognize long-lasting fashion

When it comes to fashion, the following applies: expensive is not always durable or sustainable. But: Sustainability usually also means longevity. Because the goal of these clothes is not only environmentally friendly production, but also more conscious consumption of textile goods - and that clothes are of high quality and last a long time.

These things give an indication of the quality of your clothes:

  • Seal: Sustainably or fairly produced clothing has a seal on the label. This could be, for example: GOTS, IVN Best, Fairtrade, bluedesign. You can find detailed information in this Greenpeace check.
  • Material: The material provides information about sustainability. For example, pay attention to organic fabrics or animal materials (wool, leather - these are often associated with animal suffering).
  • Production site: The place of production only indirectly says something about the manufacture. Because companies in China and India also rely on fair production. Nonetheless, clothes can also be bought from national or EU production, which go hand in hand with better working conditions.
  • Processing:When you buy a product in a store, pay attention to the workmanship! For example, if some seams are not woven properly, the garment can break quickly.

A small selection of shops that promise long-lasting fashion:

There you will find a selection of tops, pants and jackets for women and men.

Capsule Wardrobe: Sometimes less is more

And we have one more tip to help you Save money and resources: The principle of Capsule wardrobe- the minimalist wardrobe. The aim is to create as many styles as possible with as few pieces as possible.

The goal is to have a closet full of items that are can be combined with each other without problems and can be put together to make outfits for every occasion. In the end, around 40 items of clothing remain in the closet.

Changed shopping behavior:Capsule wardrobe also means going shopping less often and, above all, more consciously. Unnecessary impulsive purchases are a thing of the past and investing in sustainable, high-quality products * 🛒 is worthwhile. Only buy items that you really like and that can be easily combined with the rest of the wardrobe.

You should know these care tips

According to the Greenpeace study, 92 percent of respondents dispose of their clothes because they are no longer nice to wear due to stains, washed-out paint or holes. That helps against that Proper care of the clothes - this way your loved ones will last a lot longer.

We have put together a few articles that provide tips and tricks for washing:

Fast and Slow Fashion: A Small Glossary

What does fast fashion mean?

Fast fashion is the term used to describe the textile goods trade that has become traditional for us. The range is changed several times a year and new trends are announced. It has been proven that this ensures that consumers buy more clothing, from which the large textile companies in particular benefit. In addition, the garments should be produced as quickly and cheaply as possible. It is obvious that this will in the long run damage the environment as well as the people who work in the textile industry as workers.

What does slow fashion stand for?

The so-called slow fashion (also "fair fashion") tries to fight against it. Associated with the term are:

  • Long-lasting clothing (e.g. through more thorough processing of the fabrics)
  • More sustainability and environmental protection (e.g. avoiding harmful coloring chemicals)
  • Better working conditions for workers in the textile industry

For these reasons, slow fashion items of clothing are usually a little higher in price. Corresponding brands and manufacturers have been awarded seals that prove sustainability and fair production.

* We work with affiliate links in this post. If you buy a product through these links, we receive a commission from the provider. There are no additional costs for you. Where and when you buy a product is of course up to you.