Is a counseling position good

Develop a change strategy

Counselor: What they are good for and what not


Winfried Berner, The Implementation Advice

Does it make sense to use external advice for change processes? In principle, yes - at least where special expertise or additional resources are required. However, both the areas of application and the "contraindications" for a consultant assignment are worth a closer look. Because as absurd as it is to want to do everything yourself out of misunderstood frugality, it is just as problematic to use consultants for tasks that are part of the core business and which a functioning company should actually do itself.

Good and bad reasons for using a consultant

There are essentially five reasons to use external consultants:

Competence: For a certain project, specific know-how is required that you do not have sufficiently in-house (as with all types of professional advice, including communication and change management advice);

Capacity: You do not have enough manpower to make the planned changes quickly enough on your own (as is often the case with large IT projects, for example);

Assertiveness / energy: You want to specifically strengthen the assertiveness of those who are interested in a change;

Objectivity: For the design of the changes you need a neutral body that is largely free of its own interests (for example when accompanying a post-merger integration);

Security: You want to be sure that the latest findings have been taken into account in your change project (for example in demanding technology projects or in change management).