How can Quora close its gender gap

The women and the network

Since the Internet has existed, there have been significant differences between women and men in terms of access and frequency of use. This internet gender gap seems to have largely been eliminated among young women today. However, gender-specific usage patterns can still be seen in all age groups - even where new applications allow more diverse possibilities. This book provides an overview of the development lines, behavioral dimensions and networking possibilities of the various age groups and user segments. Using specific examples, it is shown how women use the innovation potential of the Internet to shape their life and work biographies.

The content
Quantitative and qualitative internet use by and for women
Online and offline strategies to attract women to the Internet business as a target group
Engagement in social networks
Internet business and career entry reports
Practical examples from education, further training, trade, media, financial services and market research

The target groups
Education, marketing, sales specialists and PR staff, SEM / CRM managers, social services, third sector, sports clubs, women's organizations, political associations, universities

The publishers
Birgit Kampmann
is the managing director of the Competence Center Technology-Diversity-Equal Opportunities e.V.
Bernhard Keller, Social scientist, works as a market researcher at Maritz Research, is the author of specialist articles and gives lectures on his work topics.
Michael Knippelmeyer, Political scientist, is Director Public Relations at TNS Infratest / TNS Emnid.
Frank Wagner has been an internet entrepreneur for many years (founder nugg-ad, Jamii and others).

Keywords

E-commerce gender stereotypes networking online communication online usage social media
  • Birgit Kampmann
  • Bernhard Keller
  • Michael Knippelmeyer
  • Frank Wagner
  1. 1.LeopoldshöheGermany
  2. 2.Mother cityGermany
  3. 3.BielefeldGermany
  4. 4.PotsdamGermany

About the editors

Birgit Kampmann is the managing director of the Competence Center Technology-Diversity-Equal Opportunities e.V., Bielefeld. Bernhard Keller is a social scientist, marketing researcher and specialist author. Michael Knippelmeyer, political scientist, is Director Public Relations at TNS Infratest / TNS Emnid, Bielefeld. Frank Wagner is an internet entrepreneur and founder of nugg-ad, Jamii and others.

Bibliographic information

  • Book TitleWomen and the Net
  • Book Subtitle Offers and usage from a gender perspective
  • Editors Birgit Kampmann
    Bernhard Keller
    Michael Knippelmeyer
    Frank Wagner
  • DOIhttps: //doi.org/10.1007/978-3-8349-4129-9
  • Copyright InformationGabler Verlag | Springer Fachmedien Wiesbaden2013
  • Publisher NameGabler Verlag, Wiesbaden
  • eBook Packages Business and Economics (German Language)
  • Hardcover ISBN978-3-8349-4128-2
  • eBook ISBN978-3-8349-4129-9
  • Edition Number1
  • Number of PagesXXI, 328
  • Number of Illustrations50 b / w illustrations, 0 illustrations in color
  • TopicsMarketing
  • Buy this book on publisher's site