What if PewDiePie dies
PewDiePie: This is the most famous YouTuber in the world
Time and again, older generations wrongly dismiss YouTube as a kind of creative playground for children and young people. The content offered on the video platform is as varied as the audience. It starts with the biggest star. Felix Kjellberg, born in Gothenburg, Sweden, known worldwide under his pseudonym PewDiePie ("This Book Loves You"), will be 30 years old today, Thursday.
Actually, the future YouTuber apparently initially had a rather ordinary career in mind. But after he lost interest in studying at Chalmers Technical University, he broke off and applied for a position at one of the largest Scandinavian advertising agencies. There he probably could have lived out his preference for creating images with Photoshop, but the contract was awarded to another applicant. Kjellberg sold some prints of his Photoshop artwork and also earned some extra money as a hot dog seller to finance equipment for his videos.
Pewdie becomes PewDiePie
Kjellberg created his first YouTube channel in 2006 under the name Pewdie. After forgetting the password for the account, however, he was forced to open a new channel. Pewdie became PewDiePie - a name that is known to countless people today. Within a few years, the YouTuber, who was initially successful with gaming and later also with other formats, set one record after another.
An article in the "Washington Post" from March 2014 described PewDiePie unflatteringly as a "strange Swedish bro you've probably never heard of" - even if Kjellberg was already awarded an official Guinness World Record for the YouTuber with the most subscribers would have. In 2015, PewDiePie was about the first to record more than ten billion video views with its channel.
Today, Kjellberg has around 101 million subscribers and is rapidly approaching the 24 billion video views mark - with almost 4,000 clips on his channel. So if you haven't heard the name PewDiePie in 2019, you might be at war with the Internet.
In August 2019, PewDiePie became the first individual to have more than 100 million followers. To this day, it is only surpassed by one Indian music label. Founded in 1983 by Gulshan Kumar (1956-1997), T-Series initially earned its money by pirating Bollywood songs. Meanwhile, T-Series is best known for the production of Bollywood films and soundtracks. The company's channel currently has around 115 million subscribers.
Also happiness in love
However, PewDiePie was not only lucky with game videos on YouTube, but also in love. Also last August, Kjellberg married his long-time girlfriend, the Italian Marzia Bisognin (27), who has also been running a successful YouTube channel since 2012. With almost 7.72 million followers, however, she cannot hold a candle to her loved one.
One can certainly imagine that the couple can also look to a bright future financially. In the "Forbes" list of the highest-earning YouTube stars, PewDiePie was most recently ranked ninth. The Swede is said to have earned 15.5 million US dollars (about 13.9 million euros) in 2018. A single promotional video is said to have brought him up to $ 450,000 at the time, although PewDiePie had not been spared some controversy in recent years.
Disney, China and Winnie the Pooh
Again and again, Kjellberg faced accusations of racism and anti-Semitism, among other things. In 2017, the US entertainment group Disney ended its collaboration with the Swede - and YouTube itself also stamped a planned second season of the reality show "Scare PewDiePie". Kjellberg had previously published several videos allegedly containing anti-Semitic jokes, among other things. However, he quickly distanced himself from the allegations.
Among other things, his name got into the media in March 2019 after the Christchurch assassin called in a livestream to subscribe to the PewDiePies channel. The right-wing extremist killed 51 people in a terrorist attack on two mosques. "It makes me sick that my name was pronounced by this person," said Kjellberg shortly afterwards on Twitter. "My heart and thoughts go with the victims, families and everyone affected by this tragedy."
Most recently, the YouTuber made headlines with the fact that his video content is no longer accessible in China. PewDiePie addressed the current situation in Hong Kong in a clip and reacted to memes that compared, among other things, the Chinese President Xi Jinping (66) with Winnie the Pooh. On October 19th, PewDiePie released the clip "Pewdiepie is BANNED in China", in which he talks about the fact that his videos are no longer accessible there.
In contrast, PewDiePie has also made use of its popularity for a good cause in recent years. Since 2012, he and his fans have raised several million US dollars for the World Wide Fund for Nature (WWF), St. Jude Children's Hospital and several other foundations.#Subjects
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