Owns Amazon whole foods

Amazon is offering discounts on whole foods to Prime members in 23 states

  • Amazon (AMZN) is offering increased benefits for Prime members in Whole Foods Market stores ahead of its annual shopping holiday, Prime Day. Two weeks after the e-commerce giant rolled out discounts for Prime members in 121 Whole Foods stores in 12 states and the Whole Foods Market in 365 stores across the country, the company announced that it is expanding to an additional 10 states including its headquarters state in Washington. (The benefit is only available in one Missouri city - Kansas City.)

  • Through June 13, discounts are available in 23 states, most of them in the west and south.

  • Discounts for Prime members include an additional 10% off sale items, typically hundreds of products across the store, as well as exclusive weekly discounts on select popular items.

  • To take advantage of the exclusive offers, customers must use the Whole Foods app with their Amazon Prime account. This is a highly anticipated move since Amazon bought Whole Foods last year. Within a day of launching Whole Foods, a Florida offering, the app climbed to 18th place from 256th among shopping apps in the Apple App Store based on downloads, data from App Annie shows.

  • In his April annual letter to shareholders, Amazon CEO Jeff Bezos first announced that Amazon has more than 100 million premium members worldwide. He also highlighted the importance of Amazon's whole foods business. "We have also begun the technical work required to identify Prime members at the point of sale, and look forward to continuing to deliver Prime benefits to Whole Foods customers after that work," he wrote.

  • From whole foods green to Amazon Prime blue

  • The announcement of the first expansion in May surprised customers and some members of the Whole Foods team. An employee in Colorado said his team was only notified of the change last Wednesday, leaving employees little time to prepare for the in-store discounts. According to a source, Amazon has accelerated the rollout of the perks ahead of the $ 20 annual increase in Prime membership, effective June 16.

  • The products for sale are now being selected by a team at Whole Foods headquarters in Austin, showing a more centralized decision-making system for Whole Foods. Regional shops used to have autonomy in the choice of items and pricing.

  • Analysts believe a more centralized purchasing system could help Whole Foods cut costs and better compete with other players like Walmart (WMT) and Kroger (KR). However, some employees and customers fear that Whole Foods will gradually lose its local character. The company used this to set itself apart from others. Local health food brands are also having a harder time gaining a foothold in whole foods these days.

  • One thing that many Whole Foods employees have to get used to - the Prime Blue on posters and stickers in typical green-themed stores. Employees sit behind a table as "main ambassadors" to answer customer questions. "They look like Walmart," some complained about their blue aprons.

  • This story was updated on June 11, 2018.

  • Krystal Hu works in technology and economics for Yahoo Finance. Follow her on Twitter.

  • This post was originally published on Yahoo Finance.

  • Amazon (AMZN) is offering increased benefits for Prime members in Whole Foods Market stores ahead of its annual shopping holiday, Prime Day. Two weeks after the e-commerce giant rolled out discounts for Prime members in 121 Whole Foods stores in 12 states and the Whole Foods Market in 365 stores across the country, the company announced that it is expanding to an additional 10 states including its headquarters state in Washington. (The benefit is only available in one Missouri city - Kansas City.)

  • Through June 13th, discounts are available in 23 states, most of them in the west and south.

  • Discounts for Prime members include an additional 10% off sale items, typically hundreds of products across the store, as well as exclusive weekly discounts on select popular items.

  • To take advantage of the exclusive offers, customers must use the Whole Foods app with their Amazon Prime account. This is a highly anticipated move since Amazon bought Whole Foods last year. Within a day of launching Whole Foods, a Florida offering, the app climbed to 18th place from 256th among shopping apps in the Apple App Store based on downloads, data from App Annie shows.