Why is sustainability important
Authentic and aesthetic: Sustainability 2.0
For example, Ritter Sport mostly uses cocoa beans for its chocolate that are grown according to organic guidelines. A corresponding note is deliberately not printed on the packaging. The chocolate manufacturer has found that many customers automatically associate organic products with a bad taste. Apart from that, only one aspect of sustainability, the environmental goal, would be covered anyway. To advertise “organic” could draw attention to neglected aspects such as fairness and social responsibility.
Sustainability as a lifestyle
Ignoring the sustainability boom and sticking to “business as usual” is not an option either. On the contrary: the development of the past few years has shown that anyone who aggressively adopts a sustainability-oriented value chain can do enormousOpportunities for new growth realize. That is why companies that are seriously committed to sustainability in all its facets are now in almost all of themIndustriesto find.
This is not about old-fashioned products with eco-health food charm: business models that are in a sustainable context are todayauthentic, innovativeand aesthetically pleasing aligned. Even everyday objects such as a drinking bottle can then convey a good feeling: With the reusable glass bottles from soulbottles, customers are impressed by bothattractive design as well as the one behind itconcept. With the drinking bottle you always have access to the next source: the tap around the corner. So why fill drinking water in plastic bottles, transport it to the supermarket by truck and then laboriously bring it to your own apartment? In addition, one euro is donated to “Clean Water” projects with every bottle purchased.
Sustainability has many facets and it is not always easy to tell the wheat from the chaff. One thing is clear, however: sustainability has long been Lifestyle- which has less and less to do with renunciation and control. Anyone who wants to achieve LOHAS today not only has to consider social, economic and ecological criteria, but alsoaesthetic. Sustainability is increasingly becoming aAttitude to life.
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