Do Jimmy Wales charity

Bob Geldof, Jimmy Wales and Justin Rose: the inspiring new ambassadors for the Swiss watch brand Maurice Lacroix

25.01.2010 – 09:00

Maurice Lacroix S.A.

Zurich (ots)

- Note: Images are provided by EPA (European Pressphoto Agency)
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Maurice Lacroix has created an authentic brand campaign: "Follow Your Convictions". With the help of the new, world-famous ambassadors Sir Bob Geldof, Jimmy Wales and Justin Rose, Maurice Lacroix inspires the people of the world to be themselves in a variety of media formats from print to TV to online.

Just as Maurice Lacroix handcrafts his award-winning designs and ingenious movements, each of the world-famous ambassadors has been chosen because he has never deviated from his beliefs on his path to success.

"You can't just pretend you're authentic or have substance," says Sir Bob. "That doesn't work. You have to prove it. You have to be. In everything you do." And he has to know. In his life, Sir Bob was already a music journalist, landed a number of international hits with his punk band The Boomtown Rats, organized the most successful worldwide charity events of all time with LiveAid and Live8, built up his own TV production company and is a distinguished entrepreneur. "Don't let anyone tell you who you are."

Justin Rose is an outstanding golfer who, against all odds, turned pro at the age of 17. "This decision has always sparked controversy, but I don't care about controversy. I just believed in myself." And that paid off. Justin has won a multitude of titles over the course of his career and even made it to number 1 in Europe. Considered one of the most consistent players on the PGA Tour today, he also finds time to be a loving husband and father, and to volunteer for charity.

And we have Jimmy Wales, the preeminent internet entrepreneur who started Wikipedia. "I imagined a world in which every single person on this planet would have free access to all of human knowledge. And then I created it." Staying true to his beliefs, Jimmy immediately converted Wikipedia into a non-profit foundation, ensuring that his dream of free, freely accessible knowledge for the world remained intact. Today is one of the five most visited Internet sites ever.

The three world-famous celebrities were all photographed by the internationally renowned photographer Greg Williams. From Benicio del Toro and Sean Penn to Daniel Craig and Megan Fox, many of the world's greatest stars have been photographed by Greg. Now Maurice Lacroix's three ambassadors, Sir Bob Geldof, Jimmy Wales and Justin Rose, join this enviable list.

With these truly authentic and inspiring ambassadors at his side, Maurice Lacroix has the perfect partners for a unique market positioning. CEO Martin Bachmann concludes: "Our ambassadors have achieved great things without having to compromise on their principles. At Maurice Lacroix we share this great passion, and our innovative and pioneering watches prove this - at all times."

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ots Original text: Maurice Lacroix S.A.

Maurice Lacroix S.A.
Katrin Roth, International PR Manager
Tel .: + 41/44 / 209'12'73
Email: [email protected]