Why do Europeans like East Asian women
But beauty trends are also defined when a culture changes: "Today, Brazilian women tend to enlarge their bust size rather than reduce it - and adapt to the standards of Europe and North America," says Fatemi.
Such standards do not only work within individual cultures. Western society is still regarded worldwide as a symbol of prosperity and has a role model function that affects the image of beauty in many other cultures.
"Asia is scrutinizing Western standards," explains Fatemi. One of the most popular operations for both men and women is plastic eyelid correction: the eyes become rounder, larger - more western. "This trend is not just pursuing a specific ideal," says Fatemi. "That is a profound turning point." Many Asians would resemble Europeans in their appearance. And that's how African-Americans let their head of hair uncrimped, the number of nose operations is increasing in Iran: the world is orienting itself towards the west.
The own, culture-related ideals of beauty are still preserved - and sometimes amaze with their contradictions. In Korea, for example, Fatemi knows, women have part of their scalp hair transplanted into their intimate areas. "Lush pubic hair stands for fertility and thus for attractiveness," he says. The ideal of beauty that is common in western society demands the opposite: here, people trim, shave and wax.
Since Koreans' hair is generally fine and thin, the following principle applies: the more, the better - no matter where. Fatemi explains the so different preferences once again with the desire for what you don't have right now. This phenomenon is "a culturally grown trend", says Fatemi, even if it seems strange to us.
It also seems strange that especially in the Middle East, where the need for veiling is still prevalent, the number of cosmetic surgeries has risen rapidly in recent years. Fatemi observed the phenomenon that body parts that are not exposed to the public should also be beautified, especially in Iran and Lebanon. "On the outside, the preference for cosmetic surgery seems to be at odds with the culture of these countries," he says. "Perhaps the reason for this is their keen sense of aesthetics."
Cosmetic surgery - popular but despised
In Germany, where even harmless leg shaves were viewed with suspicion for a long time, interventions such as wrinkle treatments, laser treatments of the face, breast reduction, breast enlargement, corrections of the nose, eyelids and ears are still frowned upon: "You do it, but you don't stand by it", says Fatemi. In a European comparison, the Italians and the Spaniards in particular deal with this topic quite loosely. Italian hair surgeons owe a boom in their business to their vain Prime Minister Silvio Berlusconi. More and more bald heads want to do the same and remedy the situation with a hair transplant.
In addition to Iran and Lebanon, Japan and Korea, the USA and Brazil also help artificially where nature is not enough for them. In general, says Fatemi, significantly more women underwent surgery. It is noteworthy, however, that especially in those countries where "macho" rule, men lag behind when it comes to cosmetic surgery.
So there is no uniform ideal of beauty - although the world is moving closer and closer together. Nevertheless, there is a kind of basis of beauty, basic principles that have always been and are considered beautiful across cultures and individuals. For example, Europeans and Asians alike want a straight and narrow nose. Just that the actions required to achieve that desire are different. The result: Asians and Europeans have the same noses - globalization deluxe.
Apart from cultural differences: Time also influences the taste and the ideals of beauty in society: For years, the birthmark on the face of Brigit Bardot and Cindy Crawford was considered an erotic trademark. Sarah Jessica Parker has one too - and recently had it removed.
Regardless of the culture or epoch in which a person moves: A study by the Institute for Forensic Medicine at the University of Bonn shows that aesthetic corrections do not automatically increase satisfaction with one's own appearance: According to this, 40,000 claims for pain and suffering are filed annually in Germany alone - of which, however, only about seven percent are recognized as real medical errors. Surveys by the Federation of German Consumer Organizations have shown that every fourth respondent is dissatisfied with the result.
In most cases, the patients simply had too high expectations of aesthetic surgery. Accepting yourself for who you are would have been a better option in this case.
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