What is the biggest problem that CEOs face

The biggest challenges for CEOs

The demands on CEOs are increasing all the time. The challenges for them too. A survey determined exactly what these are and what competencies managing directors should bring with them in the future.


When it comes to risks and challenges for companies, business decision-makers are often asked for studies. Now, however, a survey by the opinion research institute Civey on behalf of the communication agency JP Kom in cooperation with the Quadriga University has consulted around 2,500 citizens on this topic.

When Germans look to the future, they see the shortage of skilled workers as the biggest problem for companies. In second place comes social change, which 18 to 29-year-olds in particular regard it as a top issue (41.5 percent). The digital transformation follows in third place in the ranking from the citizen's perspective. Germans also see climate change as a difficulty for CEOs. And of course also the negative economic development.

The most important tasks of the managing director

When asked what, in addition to the greatest challenges, the most important task for managing directors in the future, around half of those surveyed (46 percent) named the development and implementation of a long-term strategy. Motivating the workforce and the compatibility of work and life (12 percent each) follow at a considerable distance ahead of good communication (ten percent). Achieving profits (seven percent), providing impetus (five percent) and auditing (one percent), on the other hand, give the Germans little value.

Which skills CEOs should bring with them

The Germans also have a clear favorite when it comes to the skills that a business leader should have. The German citizens are convinced that a managing director should above all have strong leadership skills (27 percent) in order to be prepared for the future. They also cite the power of vision (18 percent) as well as the ability to work in a team and communication skills (12.5 percent each) as important qualities of a CEO.

What citizens want from their bosses

When asked, more than half of Germans (52 percent) agree that a managing director should comment on important socio-political issues. Only one in ten people refuses to have CEOs comment on current problems. AfD voters (65 percent) and FDP supporters (24 percent) in particular do not want a company leader to position themselves on political or social issues. In addition, 56 percent of those surveyed cannot think of a CEO who represents their company well to the outside world. Of the German citizens who can name one, every tenth Siemens CEO Joe Kaeser attests the best public image.