Who buys groceries in Singapore

Grocery & drugstore

  • Sales in the grocery & drugstore segment will amount to around € 586 million in 2021.
  • According to the forecast, a market volume of € 986 million will be achieved in 2025; this corresponds to an expected annual sales growth of 13.88% (CAGR 2021-2025).
  • The largest market segment is the "drugstore & health" segment with an expected volume of € 324 million in 2021.
  • A global comparison shows that most sales are expected in China (€ 216,227 million in 2021).
  • The average revenue per user (ARPU) in the Food & Beverage segment is expected to be € 266.32 in 2021.
  • In 2023, 8% of total sales in the grocery & drugstore segment are expected to be generated online.
  • According to the forecast, the number of users in the drugstore & health segment will be 1.9 million users in 2025.
  • In the drugstore & health segment, the penetration rate is expected to be 23.3% in 2021.
In the “Food & Drugstore” eCommerce market segment, online retailing of food and beverages (excluding baby food), as well as drugstore, cosmetic and pharmaceutical products (including prescription drugs) for private end users (B2C) is considered. In addition to pharmaceuticals and cosmetics / care products, the market also includes medical products for private use (e.g. blood pressure monitors, disinfection, bandages). All monetary values ​​relate to gross sales, shipping costs are not taken into account.


  • food and beverages
  • Drugstore and cosmetic products
  • Pharmaceutical products (including prescription drugs)
  • Medical products for private use (e.g. blood pressure monitors, disinfection, bandages)


  • Baby food
  • Professional medical devices