Which mobile phone brand gives more radiation

Blue cell phone brand has a new look

Telefónica gives a first impression of how blue wants to present itself in the future on its company blog. The new logo will be shown there. The new claim is also presented there. It reads: "Less blue, more blue". So far the brand with the slogan "Schlau.Frei.Blau." advertised. In parallel to the changed brand identity, the mobile communications provider is introducing a new tariff portfolio. In future, Blau customers will be able to choose between the M, L and All-in tariffs. They will be available from September 15th.

... and so the old one

The new look was developed by the Munich agency Lambie-Nairn. She has been working for the Blau sister brand O2 for many years and accompanied their entry into the market at the time. Some time ago, BBDO Düsseldorf won the pitch for the advertising budget. However, there is no official confirmation of this so far. BBDO is currently fighting for the O2 mandate. In addition to the Omnicom subsidiary, the agencies Ogilvy, Gray and Kolle Rebbe are in the running. The long-time budget holder VCCP in Berlin does not take part in the pitch.

Blue is very important within the Telefónica brand portfolio. After the takeover of E-Plus with other brands such as Base and Simyo, the group is expected to concentrate on the two main brands O2 and Blau. There is no official confirmation for this either. However, the company had admitted that it was working on the repositioning of the brand portfolio. mam