Why did you publish a book

Why you still haven't published a book - and how you can change that

Today it is easier than ever to publish a book. Nevertheless, only very few do this. And let me guess: you haven't done it either. I am here to change that.

Publishing books and eBooks can be incredibly rewarding. The advantages are obvious, but you still hesitate.

The reasons for this may of course be varied. But one important point is mostly ignored, although this is the main reason why we keep putting off publishing our own book and beating the drum loudly for it.

It is not a lack of time that we often cite as an explanation. Rather, it is ...


The fear that one is not as good as others


the fear that others might not like the book

and finally

the fear that the book might fail.

Let me now deal with these three fears in turn - and also on the fact that you can save yourself these fears and self-doubts. Because they are completely unfounded ...

"But others are much better than me."

Yes, there is some truth to it. There will always be someone who is better than you in this or that. Just consider: It is practically impossible that you will meet someone in this world who is not superior to you in anything.

But the nice thing about it is that the reverse is also the case: You too are certainly superior to this person in several ways.

The reason is that we are all unique. And it is precisely this uniqueness that you can use to your advantage. If other authors have already published books and eBooks on your topic, then this is not a hindrance.

And nobody asks that your book has to be better in all respects. Instead, what matters is that your book is in one important aspect from others - and that this difference is relevant to your target group.

In other words, you don't have to better be but different.

Nothing more is necessary. Because who says that product A is better than product B? These are all just opinions. What matters is that your target audience likes it. No more and no less.

But even if you made that clear to yourself, then this fear will arise again and again (especially shortly before the publication - I know that :). This is completely normal. Just try to accept that there are people who are better at writing books than you are.

Better to compete with yourself than with others!

"What if nobody likes it now?"

People with low self-confidence are particularly susceptible to the fear that no one might like it. They shy away from any kind of criticism. There is practically nothing in the world that you would be more afraid of. And believe me, not so long ago I could tell you a thing or two about it.

I don't even know how many books I started to write that were then thrown out halfway. I wonder how many projects are given up year after year just because someone has become self-doubtful.

But imagine if it really is like this: Despite all your efforts, your target group does not like what you have written. Would that mean the end of the world? I don't think so, do I?

It's kind of weird with us humans: When we embarrass ourselves in public, we often think about it after weeks and feel ashamed. Others around us usually forgot about it after a quarter of an hour.

So if your book doesn't go down that well, it's not a mishap. This will not all turn their backs on you forever and ever. And if you should publish on your own, then you can take it off the market or improve it in decisive points.

And besides, you can get opinions from confidants before it is published - even before you bring the book onto the market.

So you see: The fear that no one might like it shouldn't be a reason not to publish a book.

"What if it turns out to be a flop?"

With the fear that it will be a flop, I mean that no one wants to buy it - no matter how good the book may be from your point of view.

This last point has a lot to do with our confidence and the value we attribute to ourselves.

If we are honest, then we dream that by writing books / eBooks we earn a lot of money, become known and possibly bring other services that we offer to the man or woman even more easily.

But what happens if that's not the case and nobody is interested in our product?

Let me answer this question with a short story you may have heard of:

As you probably know, Thomas Edison is considered to be the inventor of the light bulb (even if this is now doubted in science, but it doesn't matter). Apparently, after more than 1,000 attempts to invent the light bulb, he was interviewed by a journalist. He asked him if it didn't drive him crazy that he had no success with it and had failed so often because of it. Anyone else would have long since realized that it is a hopeless endeavor.

But Thomas Edison saw it very differently. He just said that these many failed attempts can anything but discourage him. On the contrary! As a result, he now knows over 1,000 ways in which the invention of the light bulb does not work!

And the moral of this story?

Just try your hand at writing and publishing a book. If it doesn't turn out to be a great success the first time, you've just invested some time.

And that time is by no means lost. Not only do you now know that this topic and your marketing efforts have just not been enough to sell it in significant numbers - you have also learned a lot while creating it. You have dealt with the subject in detail and have thus become a bit of an expert in your field. If that's not good enough already!

Don't let your fear stop you from bringing a book / e-book to market.

Stephen King was scared too!

I would like to close this post with a short story about Stephen King, which could give you the courage to publish a book yourself ...

In 1972 Stephen King came up with the idea of ​​writing a book about a girl who has paranormal abilities. We're talking about his hit novel "Carrie", which helped Stephen King achieve his breakthrough and made him a millionaire.

But Stephen King was not at all pleased with his writing and threw the manuscript in the trash can. In his opinion it was not good enough to be published and he found his skills profoundly lacking. For a while it even occurred to him that he should stop writing at all, believing that he was not really made for it and that he was simply not good enough.

Fortunately, his wife disagreed and fished the manuscript out of the trash can. She liked it so much that she persuaded her husband to publish it after all. And so he sent the manuscript to a publisher who promptly published it.

The book sold over a million copies in the first year alone!

What would have happened if Stephen King had been guided by his fears and had not been his wife? We would probably never have heard from him ...

Publish your book. Either you succeed with it or you have learned something. Basically, you always win.


If I still haven't been able to convince you, then you should probably do something to boost your self-confidence. There are many ways to do this. If you want to do something systematically for your self-confidence, then maybe my new book is something for you: 99 Exercises for More Self-Confidence

About the author

Martin Grünstäudl is a blogger and book author. Among other things, he writes on his blog at http://1001erfaltsgeheimnisse.com about topics such as setting and achieving goals as well as building more self-confidence.