How can we develop innovation and creativity

LEAD Innovation Blog


In the corporate sector, innovations are often a driving force in terms of economic success. Especially in digital industries, exploiting the innovation potential is of great importance today. But in what ways can innovations actually be specifically promoted and what do you have to consider in this context? You can find the answers to these questions in this blog post.


Why are innovations so important for companies?

With the help of innovations, companies can give their operations decisive impulses that can ensure their long-term survival in the highly competitive market. Every new development starts with an idea. However, the development of innovations consists only to a small extent of the initial inspiration, since the usability of ideas in particular is often associated with a high level of effort. The best idea is not of much use if it is not implemented correctly in practice and does not subsequently spark off. Anyone who uses the wrong strategy here not only loses valuable time, but must also expect financial losses. However, if the right strategy is used, a single idea can quickly become a real foundation for long-term success.

What is the role of the employees in this context?

In the process of developing groundbreaking ideas, employee creativity is one of the most important resources. It is often spontaneous thoughts on the part of the staff that lead to successful innovations in practice. In order for ideas of this kind to arise in the first place, creative freedom is an important prerequisite. The company is particularly in demand here, as it is the company's responsibility to create enough time for freedom. Under no circumstances should the creation of free space mean additional work for the staff. Furthermore, communication and exchange between employees and managers are extremely important in the development and elaboration of innovations. But how can innovation be promoted?

10 tips that can be used to promote innovations in companies


1: Discover new markets

Instead of grappling with stubborn competitors in competitive markets, companies should try to win new and previously untouched markets or sub-markets for themselves. A good approach here is to define your own industry characteristics. For example, companies in the field of transmission technology, electromobility or smart building technology can interpret their core elements differently and thus achieve a completely new positioning.


2: Diversity is the key

A high level of diversity in terms of team composition is an ideal breeding ground for fresh ideas in practice. For this reason, personnel selection is a central innovation strategy. The ability to innovate is particularly high in mixed teams consisting of men and women of different age groups or origin.


3: External input

Numerous international companies are already using the possibilities of networking for innovation development. Instead of internal solutions, crowd sourcing is increasingly being used in the course of innovation management. By integrating customers and testers from external sources, the creative input can be increased many times over, which significantly improves the chance for innovations.

4: Create space

As already mentioned at the beginning, innovations are closely linked to creative freedom. In this context, time and performance pressure in particular have a poison on the creativity of employees. Companies should therefore specifically integrate time niches into everyday work. An individualized work environment often inspires the creativity of the employees.

5: Take up ideas

Even the most ingenious idea is ineffective in a company if it is not taken up by other people in the company. In this way, innovative thoughts get lost in the stress of everyday life. In order for this not to happen, the underlying processes in the company are particularly important. A critical self-examination of ideas that have not yet been implemented can help to revise your own innovation management.

6: Promote motivation

It goes without saying that employee motivation is an important factor in developing new ideas. So that innovation can be used as a success factor, companies must create appropriate incentives. In particular, the recognition of suggestions by managers is important here. If the employees see how an individual is valued by his suggestions, this usually leads to an additional incentive.


7: Clear rules for developing ideas

The decision whether or not to pursue an idea should be made promptly and clearly within the company. Innovations that hang in a kind of limbo not only impair the future motivation of employees, but often also hinder the development of new concepts and business models. A decision template, for example in the form of a rough concept, can be very helpful here.


8: Prepare the elaboration of ideas well

If an idea finds approval in the company, it should be carefully planned. Development and marketing in particular are crucial for the success of innovations. Another important factor is the financial planning in the course of implementation. Tight schedules can quickly lead to mistakes in planning and jeopardize success.


9: Prepare your own company for the innovations

At the latest in the test phase of an innovation, it is important to prepare your own company for the introduction of the same. Above all, detailed sales and marketing plans are of great importance here. Since innovations are always something new, it is not uncommon for employees to expand their skills or refresh their specialist knowledge.

10: Control is important

Even after the market launch, companies have to keep a close eye on their innovation. Only in rare cases do new products have an immediate impact. Regular checks and corresponding fine adjustments are often necessary for success.

Conclusion: Promote innovations: 10 ways to successfully promote innovations

In retrospect, the 10 possibilities mentioned above show different approaches with which innovations in the company can be sustainably promoted. It is not only important to consider individual points, but to design the implementation as holistically as possible and to allow as many factors and participants as possible to participate in the process. This is the only way to establish innovations in the corporate culture in the long term.


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Peter Schmidt was born in Kassel in 1970. He studied computer science at the Wedel University of Applied Sciences specializing in application development. His professional experience spans the areas of web development and marketing. He currently supports the portal of Deutsche Medien Verlag GmbH in the area of ​​e-commerce.