What is moral persuasion

Economic and Corporate Ethics pp 881-884 | Cite as

  • Birger P. Priddat
First Online:


I find it difficult to formulate an addendum to the article written in 2000 because I still think it is meaningful and valid. However, I have worked out what I wrote back then for moral consumption and compiled it in a book that will appear this year: Economics of persuasion (see Priddat 2014a). There I hardly go into moral markets, but generally to markets from the special point of view of persuasion and communication.

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  3. Priddat, B.P. (2014a): Economics of persuasion. Economy between market, communication and persuasion. New Insights in Economics, Marburg: Metropolis.Google Scholar
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© Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2020

Authors and Affiliations

  1. 1. University of Witten / Herdecke-Witten, Germany