The term brogrammer is sexist

Sexism in the tech industry is on the rise

Matt Van Horn, founder of the social media start-up Path, starts his talk by talking about his job at the bookmarking site Digg. He was able to convince the company founders with "bikini photos" in a "Nackedei calendar", which he had put together from pictures of his fellow students. The title of his talk, which he gives at the SXSW, is "Adding Value as a Non-Technical No Talent Ass-Clown". So where the value of a clown who is not enthusiastic about technology and not talented lies.

Valuation of $ 250 million

Just a few days ago, Van Horn raised $ 30 million in venture capital with Path. The company has over two million members and was valued at a proud $ 250 million.

"Gangbang Interviews"

Entrepreneurs looking for staff should beware of "gangbang interviews" in which a group of people question potential employees, so the well-meaning tip of the 28-year-old Path boss. Van Horn then joked about the admission strategies of fraternitys, male fraternities designed to end up with the "hottest girls" on campus, according to speaker Tasneem Raja in her article on Motherjones.

"Bro" meets "programmer"

Matt Van Horn's lewd jokes and inappropriate remarks about employee recruitment spread online via Twitter. Until finally, among other things, the "New York Times" took up the story of the so-called "Brogrammer". The term is a fusion of "Programmer" and "Bro" and describes geeky programmers who got a touch more coolness from "Bros" from the fraternity house. The Quora community is also investigating the question of how to do this. Here macho airs and misogynistic jokes shake hands.

All just kidding

The phenomenon has already brought to light a Facebook page, a satirical Twitter character and YouTube videos promoting the look of men in sunglasses and turned up polo shirt collars in front of the laptop. Some in the scene emphasize that everything is just a joke and that there is no current fad in tech culture. For industry observers and analysts, however, the "trend" in the US is real enough. The start-up Klout came under fire for an advertising poster on the Stanford University campus that read: "Want to bro down and crush code? Klout is hiring."

Women campaigns

Tech entrepreneur Dan Shapiro also criticized sexist speakers with excess testosterone at tech conferences in a blog entry. It is well known that the proportion of men in the IT industry clearly predominates. Above all, women are still very rarely found in high-ranking positions. The methods used by young companies like Path are unlikely to improve this area, so the criticism. And the image of tech-savvy men is not necessarily polished up by drinking beer, suntan and muscles. A half-naked woman's butt has lost just as little in a job advertisement for an IT job as the deep fryer in so-called "women campaigns". (ez, derStandard.at, April 27, 2012)