Why did Disney and DreamWorks split up

DreamWorks logo

DreamWorks is a Hollywood studio that has been producing short and full cartoons since 1994. It was founded by filmmaker Steven Spielberg, producer David Geffen, and former Walt Disney Company chairman Jeffrey Katzenberg.

Meaning and history

Steven Spielberg wanted the company logo to be reminiscent of Hollywood's golden age, when the film industry was booming. The fisherman sitting on a crescent moon should be the central image of the emblem. It was believed that designers use modern computer graphics.

However, the director changed his mind when Dennis Muren (Special Effects Director at Industrial Light and Magic) suggested a hand-drawn logo. An artist friend, Robert Hunt, accepted the job. He did everything he was asked to: portrayed a man with a fishing rod sitting on the edge of the moon. I have also included a sketch of myself in which an adult fisherman has been replaced by a boy. It was this alternate version that the DreamWorks developers liked best.

Interestingly, the picture of the child Robert copied from his son William Hunt. Steven Spielberg borrowed the idea of ​​the crescent moon from Amblin Entertainment: the heart of his emblem is the full moon, which a bicycle flies past.

The final logo was created by Industrial Light and Magic. The animated version was edited by Clint Goldman (producer), Dave Carson (art director) and Kaleidoscope Films (film company who created the storyboards).

1998 – 2004

First there was experiments, so the animation studio's logo was text. It had a title on two lines. In the top row was the word "DreamWorks", in the bottom row "Animation". Both inscriptions were elongated and separated by a solid black stripe. The font of the text is branded, which is usually the name of the studio.

2004 – 2006

The inspiration for the half moon concept is Steven Spielberg, the visualizer of the idea is artist Robert Hunt, and the final designer is Industrial Light & Magic. Instead of an adult fisherman, the author suggested portraying his son, and customers liked this idea the most because the child looked harmonious.

The boy is sitting on the edge of the crescent moon with a thrown fishing rod in his hands. One hand wraps the fishing line around the reel as if it had already caught someone with the bait. The crescent moon has blurred outlines and is part of the relief of the earth satellite. The inscription is reduced in size and moved downwards. In the second half the abbreviation “SKG” was added. This is a short version of the initials of the animation studio's founders - Spielberg, Katzenberg and Geffen.

2007 – 2018

The artists left the previous concept but slightly redesigned the design. They turned the crescent moon, removed elements of its surface, "seated" the boy evenly, simplified the fishing rod (removed unnecessary elements) and bent it to show that it was being stretched by the captured prey. Below, the developers have reduced the expression “Animation SKG” and placed it between the two lines. They also changed the logo color from black to blue.

2016 - today

Currently, the studio uses the emblem with replaced colors: everything that was sky blue turned white and vice versa. The artists corrected the boy's figure by removing the bend in the pants, sticking the chin forward, and the strand of hair protruding from the top of the head. He now has a disheveled front lock, shorts (like Tom Sawyer), a curved fishing rod, and a cut line (only the handle is visible to the audience). In addition, the designers placed all the elements in a blue circle, elongating the upper part of the sickle and connecting it to the surrounding white background. They also removed the second line from the title and made "DreamWorks" bigger.

Logo font and colors

The DreamWorks logo depicts a boy with a fishing rod on the edge of a crescent moon. Apparently the little fisherman caught someone: his body is slightly bent forward, and the fishing rod is bent. But there were also other versions of the emblem where the child is sitting upright. They were practically not used because Spielberg immediately gave them up.

The color scheme has changed several times. The designers experimented with the palette and background, removing and adding clouds. One of the later logos in the word DreamWorks used 5 colors at a time.

In the latest version (from 2018) the boy and the moon are white. You are in a black circle with the name of the studio under it. Before that (2016) the circle was blue. Even earlier (2007) the baby and the crescent moon were light blue and the background was completely white.

The lettering under the graphic has a font that is reminiscent of Minion Pro Black with sharp serifs. Only the proportions differ: the letters are stretched horizontally. This makes the characters look a bit flattened.

Previously, the logo was adorned with the full name of the film company: “DreamWorks Animation SKG”. The acronym SKG was a tribute to its creators - Spielberg, Katzenberg and Geffen. In 2016, Animation SKG was removed, leaving only the first word in the picture.